4/7/2017

Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

Follow us on Twitter at twitter.com/SpeakerNetNews

Teleseminar Info


Tuesday, April 18
Crafting Your Reward Miles/Points Strategy
and Getting the Highest Value
from Travel Rewards

with Rebecca Morgan, CSP, CMC

Rebecca MorganFace it: if you’re an active speaker, you’re probably on airplanes a lot.

And you probably belong to any number of frequent flyer programs with different airlines. If you’re smart about your travel planning, you can accumulate points and miles that can get you a lot of perks like upgrades to first class.

How do you know if you’re doing the best you can with these programs, especially with the airlines changing them all the time? Come find out the most effective strategy for getting value from travel awards.

Read more about this session at the bottom of this newsletter, then pre-order the MP3. Note: there will not be a live session available for this program. Please order the recording.


Coming soon:


Maximize Your Revenue with Each Client by Adding Services

It’s been said that the easiest person to sell to is one who’s already bought from you. Do you have a menu of options to suggest after the client makes their first purchase with you? If so, it’s easier to suggest additional services once they’ve said "yes" to you initially, or immediately after you’ve delivered your first service to them.

There are many ways to increase your offerings. Some are easy, some take extensive training, and some take a unique skill or perspective. These three recordings feature colleagues’ add-on expertise that you may be able to adapt — or at least expand your thinking.

  • “Expand Your Client Base and Maximize Your Revenue by Adding Executive Coaching Services” with Paul N. Larsen, CPPC
  • “Add Another Revenue Stream by Offering Client Service Audits” with Laurie Guest, CSP
  • “Add to Your Speaking Revenue As a Professional Emcee” with Mark Standriff

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Social media tip — Randy Gage

To be an agent of change or a thought leader, you have to get attention first. You can’t change the world if nobody knows what you’re doing. Social media gives you that opportunity because it gives you “touch points” with your tribe. These can be a YouTube video, blog post, tweets, Instagram post, article on LinkedIn, etc. I try to make at least 5 touch points a day. On a great day, I’ll do 20. How many are you doing?

(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur” and “Booking More Business in Difficult Times.”)


Offer yourself as a prize to your clientJohn Fuhrman

If your market involves keynotes at conventions and events rewarding employees or associates for their performance, one value-add I’ve used to increase my credibility and worth is to offer one’s self as a prize in addition to a keynote. For example: “The top 10 producers will be invited to an exclusive round table with (you).” Or, “Reach _______ goal by (DATE) and enjoy dinner and a chat with our keynote speaker _______.” Get creative.


Introduction tips

Paul Schempp

I bring two copies of my tailored intro and slip each into clear plastic sleeves. Prior to my program, I meet with the person who will introduce me, hand them one of the plastic sleeves containing the Intro and ask them to read it out loud like they will when they introduce me. Amazing what a little practice will do. The second copy is for when the introducer comes to me in panic telling me they misplaced it.

Charles Hawkins

The longer your introduction goes, and the more it is about you and all your wonderfulness, the less engaged your audience is likely to be. Instead of focusing on you and your accomplishments (which they can read in your handout, anyway), try creating an introduction that is all about them (the audience) and how your topic is related to them, maybe adding a touch of humor.

For example, try something like “if you’ve ever selected the ‘perfect’ candidate for your job only to realize a couple of months later that a completely different person shows up...you’ll be interested in what our next speaker has to share with you. (your name) has over 25 years’ experience in large and small corporations and entrepreneurial ventures, and has made some spectacular hires as well as some downright awful choices. His book, (title), sorts out the strategies and techniques that work to get the right people in the right seats, and those that are useless — such as asking ‘if you were an animal, what would you be?’ Open your mind to some fresh thinking on hiring smarter. Please welcome (you).”


Comprehensive article on book marketingSam Horn

This incredibly useful post by Michael Bungay Stanier is quite simply *the* most detailed, honest, generously resourced article I’ve ever read about the financial and bottom-line pros and cons of self vs. trade publishing, combined with a step-by-step guide to how to effectively market books in today’s saturated world of INFObesity. Michael even provides the costs involved and the ROI for each promotion he tried.

(Editors’ note: Sam has conducted many excellent SNN teleseminars, including the recent “What Is Your Next? How to Evolve Your Career and Life to Create More Meaningful Success.”)


Social Media & Video Marketing Masterclass. Full-day seminar in Ft. Lauderdale April 12th, 2017. Dominate the first page of Google and become a YouTube Superstar. Details.
Rebecca Morgan Special deal: Get Rebecca Morgan’s acclaimed “Making Money In Your Jammies” home-study video-based course for a $100 tax-deductible donation at twcctw.org. This is a $297 value! First 10 buyers only! Forward your receipt to Rebecca@RebeccaMorgan.com and we’ll send you the course.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

SpeakerNet News Teleseminar Info


Tuesday, April 18
Crafting Your Reward Miles/Points Strategy
and Getting the Highest Value
from Travel Rewards

with Rebecca Morgan, CSP, CMC

Rebecca MorganAs an in-demand presenter, you travel a lot. You’ve worked to get the highest status possible on your favorite airline. You enjoy the perks. Because you’ve amassed an impressive quantity of miles in that airline’s frequent flyer program, you think more is better so you get a credit card affiliated with that airline.

Depending on your reward travel goals, that may be a huge mistake.

Few road warriors take the time to rethink their award strategies nor investigate new options that would yield their travel goals more effectively. If you haven’t reexamined yours, or kept up with new ways to accumulate and use your awards, now’s the time to do so. Awards tickets are becoming more expensive and harder to find. So you need to understand the current options for accruing points/miles in the right program.

Rebecca has been researching this topic and has helped other frequent travelers refine their plan. She travels abroad multiple times a year using awards for business and first class tickets. She will focus on the best points/miles accumulation options and then how to get the best travel value from your points/awards.

Note: She’ll focus on award air travel with a few tips on lodging award travel (including Airbnb reward travel).

You will learn:

  • questions to answer to ensure your current reward points/miles strategy is appropriate for your 1- to 5-year award travel goals
  • your best strategy for accruing points/miles in the right program
  • least costly ways to use miles/points for the highest value
  • a template of an easy way to track your options
  • resources for helping you track industry insider info on award offers and changes

Note: there will not be a live session available for this program. Please order the recording.

Order the MP3 recording.

Date: Tuesday, April 18
Length: 60 minutes
Cost: $25



Special Limited-Time Offer:

If you would like more travel tips from true road warriors, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “A Travel Journalist’s Best Business Travel Tips: How to Get Higher Status, Free Upgrades, and Little-Known Perks” with Ramsey Qubein, international travel journalist
  • “Maximizing the Journey: Save Time, Money, and Aggravation while Turning Dreaded Trips into Adventures” with George Walther, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.


About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2017 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).