Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Tuesday, May 2
Increase Your Revenue
by Licensing Your IP
to Clients and Other Trainers

with Candace Fitzpatrick, MBA, CSP

Candace FitzpatrickDo you remember that scene in Disney’s “Fantasia” where Mickey Mouse, as “The Sorcerer’s Apprentice,” gets a broom to start carrying water for him and ends up with lots of brooms doing the same thing?

Licensing your intellectual property isn’t exactly like that (thank goodness!), but it seemed a picturesque way of describing how getting others to do what you do (with your materials) can multiply your impact and your income.

If you’ve ever thought of multiplying yourself through other trainers, don’t miss our next program. Candace Fitzpatrick has learned what to do and what not to do, and she’s going to tell how to do it successfully.

Read more about this session at the bottom of this newsletter, then order the MP3. Note: there will not be a live session available for this program. Please order the recording.

Coming soon:

Maximize Your Revenue with Each Client by Adding Services

It’s been said that the easiest person to sell to is one who’s already bought from you. Do you have a menu of options to suggest after the client makes their first purchase with you? If so, it’s easier to suggest additional services once they’ve said "yes" to you initially, or immediately after you’ve delivered your first service to them.

There are many ways to increase your offerings. Some are easy, some take extensive training, and some take a unique skill or perspective. These three recordings feature colleagues’ add-on expertise that you may be able to adapt — or at least expand your thinking.

  • “Expand Your Client Base and Maximize Your Revenue by Adding Executive Coaching Services” with Paul N. Larsen, CPPC
  • “Add Another Revenue Stream by Offering Client Service Audits” with Laurie Guest, CSP
  • “Add to Your Speaking Revenue As a Professional Emcee” with Mark Standriff

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Online editor recommendationBilly Arcement

I’ve been using great editing software called Hemingway Editor for some time. Cut and paste text into the editor page. You will then get a color code on the text for suggested changes. Each color relates to a specific suggested change. The goal is to get to a completely grey text. Simple to use but powerful results. It will tighten your writing and make it much easier to read. There is a free version and a paid one that is less than $20. It’s the best writing tool I’ve ever used.

Good article about thought leadersDavid Zach

Call yourself a “thought leader?” You might want to read this article from the Chronicle of Higher Education “Triumph of the Thought Leader ... and the Eclipse of the Public Intellectual.”

Write like a journalistLorri Allen

To make your columns, articles and press releases more acceptable to news editors, write like a journalist. You don’t have to buy an Associated Press Stylebook, but you can incorporate these tips:

  • Write out the word “percent” instead of using the symbol.
  • Avoid the serial, or Oxford, comma.
  • Craft short sentences.
  • Numerals one through nine are spelled out in most cases. For 10 and above, use figures unless you’re starting the sentence with a number.
  • When quoting someone, put the attribution at the end of the sentence and only capitalize the title if it’s in front of the name. For example: “I wish all readers would send in their tips,” SNN Editor Rebecca Morgan said.

Get more tips at www.APstylebook.com or on Twitter at @APstylebook.

The word “they” can be singularMary LoVerde

The Washington Post Style Guide, the American Dialect Society, the AP Stylebook and the Chicago Manual of Style now accept “they” as a gender-neutral singular pronoun:

  • "Tell the next caller they won a car."
  • "Every student should thank their teacher."
  • "Who left their coat on the playground?"

In these sentences, we’re talking about one person, but we don’t know whether that person is male or female.

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SpeakerNet News Teleseminar Info

Tuesday, May 2
Increase Your Revenue
by Licensing Your IP
to Clients and Other Trainers

with Candace Fitzpatrick, MBA, CSP

Candace FitzpatrickMultiplying your revenue when other, high-quality trainers deliver your material is many thought leaders’ dream. How hard can it be? They watch you present, you give them your slides, charge them a licensing fee, and the money rolls in. Right?

Not so fast. You have to work out lots of details, not the least of which is figuring out if you have licensable intellectual property. If you do, determining how to protect it is the first hurdle. Then you need to work on how to properly train trainers to ensure they can deliver your work accurately. Plus, you need to keep them abreast of refinements you make.

All of this can be daunting and, for some, off-putting. If you get stymied, you’re preventing a lot more people from gaining from your insights, and denying yourself some healthy income.

Candace has spent the last 12 years figuring out the process. She has learned a lot and will share her advice based on the mistakes and successes. She now attributes 62% of her revenue from licensing her IP to other trainers, both internal and colleagues.

You will learn:

  • Little-known benefits of licensing
  • Ensuring you’re protecting your IP
  • Nuances to consider for your licensing agreement
  • Creating a robust certification process to ensure high quality
  • Other services to provide your licensees

Note: there will not be a live session available for this program. Please order the recording.

Order the MP3 recording.

Date: Tuesday, May 2
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas about having others present your materials, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Licensing Ins and Outs: Build Immediate Income by Becoming a Licensee or Licensor” with Jim Hennig, PhD, CSP, CPAE
  • “Create a Licensing and Train-the-Trainer Program for Your Intellectual Capital” with Michelle May, MD, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.

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