Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

Follow us on Twitter at twitter.com/SpeakerNetNews

SpeakerNet News Sponsors

SpeakerNet News Sponsor
Join Vinh Giang for a communication workshop December 10th–12th, 2017. Three-day immersion process where you’ll learn techniques from the world of singing and theater to improve your platform skills. Details

From the Editors

How to help colleagues — and others — affected by the hurricanes

SNN readers have big hearts and want to help those affected recover. Here are some ideas shared by readers.

Karen McCullough

Here is an article written by Kate Frank, who attends many of Houston NSA meetings.

Beth Terry

  • Donate to the NSA Foundation
  • Find local charities that donate high percentages directly to victims.
  • Houston Food Bank
  • Many airline and hotel awards sites are accepting donations of points.
  • Many credit card company awards programs will allow you to trade points for cards, like Home Depot, Sears and others. I just cashed points for $100 cards that I’ll be sending to numerous friends and families in the region.

Your tip here!

Occasionally we receive an email from someone complaining that there aren’t enough tips in an issue. As you know, SNN is dependent on readers sending in tips — we serve as the clearinghouse, editors and distributors of information we think would be useful to you. We don’t charge a subscription price, but instead hope you will see that your submission of 2 tips/quarter as your “dues.” If each subscriber submitted two tips a quarter, every issue would be overflowing with great ideas.

How about putting “Submit a tip to SpeakerNet News” on your calendar each quarter — starting today? In fact, one NSA chapter makes it a requirement to have a tip published in SpeakerNet News before their members can achieve certain chapter awards! Perhaps you could incorporate having 2 tips published quarterly into your own goals.

Teleseminar Info

Wednesday, September 20
Using Podcasts to Attract New Customers
with Shep Hyken, CSP, CPAE

Shep HykenDo you listen to podcasts? Chances are your potential customers do, too.

Podcasts are a great way to get valuable content to those who could book you, and in so doing you demonstrate the value that you could bring to their organization. That makes them an important tool for marketing as well as serving your current customers.

This program from one of the masters of our business will give you insights into podcasting that can help you make it a key part of your arsenal.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Intensive — Getting and Keeping Decision Makers’ Attention

To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.

Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.

These three recordings will help you understand how to sell to decision makers.

  • “Getting Through to Meeting Planners” with Shawna Suckow
  • “Speaking” Corporate — A Former Executive’s View” with Bill Russell
  • “Getting to Corporate Decision Makers” with Jill Konrath

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

What “old” material can be updated to be relevant todayJohn Fuhrman

How relevant are the ideas you had 20 years ago? For those in the tech world, they may not be relevant at all. But, some things never change. My very first book was released in 1997 and launched my writing and speaking career. The ideas are as relevant today as they were 20 years ago. What does that mean for an opportunity?

We all like to think we’ve learned a few things in the last two decades. So, I added some ideas, updated some terminology and just released the “20th Anniversary Edition” of that first book with a new cover and now available as a Kindle (which as we grey hairs can note, was not available 20 years ago).

What’s old can be new. Check behind your desk, back of the filing cabinet, or even behind the couch for some of your old gems that may be good for today’s new generation.

Play a big role in this meeting trendVickie Sullivan

This Successful Meetings article from last year on trends in the convention business has new ways for thought leaders who speak to increase their value. Pay attention to these findings:

  • Speaking is going local. One expert noted that convention and visitor bureaus (CVB) are great sources for experience-based learning, creating access to business leaders, popular professors, etc. Idea: Use this trend to your advantage by joining a CVB; its calendar could be a good source of leads.
  • Personalization within meetings. Some events want to bump up the networking by helping attendees “find their tribe.” Yes, technology will play a role. Can speakers help with networking? You betcha. Watch for this to affect speaker selection as thought leaders with prominent communities will get preferential consideration.

Like the rest of the world, the meetings industry is changing fast. Between local talent and free experts, getting paid can be a challenge for the non-descript speaker. Watch for speaker selection to be more strategic. It will be more than presentation skills that get you the invite.

Rebecca Morgan Special deal: Get 1:1 consulting with Rebecca Morgan for your tax-deductible donation to help disadvantaged women and children in SE Asia. This special consulting deal will raise money for our “Together We Can Change the World” January Myanmar visit. Special deal: $125 for 1/2-hour consultation; $200 for 1 hour. Donate here then forward your receipt to Rebecca@RebeccaMorgan.com to set your consultation.

Travel Tips

Best credit cards for sign-up bonusRebecca Morgan

Wondering which credit cards offer the highest points/miles sign-up bonus? This page lists the most popular, with the required spend and annual fee. Some will yield you enough miles for an international 1-way business-class ticket for under $100 annual fee.

(Editors’ note: Rebecca provided a detail-filled teleseminar on how to earn the most valuable miles/points for your travel goals in her session, “Crafting Your Reward Miles/Points Strategy and Getting the Highest Value from Travel Rewards.”)

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

SpeakerNet News Teleseminar Info

Wednesday, September 20
Using Podcasts to Attract New Customers
with Shep Hyken, CSP, CPAE

Shep HykenPeople get hung up on their podcast subscriber numbers. But large numbers do not necessarily translate into new clients if the subscribers aren’t people who can hire you.

So how do you use your podcast strategically to create content that potential buyers want to hear? If you have guests, how do you identify and entice great experts who support your brand while providing high value for the guest? How do you fit podcasts with your content marketing strategy — newsletter, blogs, articles, videos, etc? And how do you use it as a tool to add value add to clients who book you? It has helped me pick up new clients.

Shep is a master of creating strategic content and leveraging it to get the attention of potential clients and to cement relationships with clients. He’ll share how he uses podcasts as well as his other content to bring in new business.

You will learn how to:

  • create a content marketing strategy that includes podcasts
  • compile a list of thought-leader guests and what to offer them to say yes
  • plan your podcast calendar
  • not put off producing the podcasts
  • recover if a guest cancels
  • make podcasting easier and more effective
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, September 20
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for building your business with online products, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Podcasting for Beginners: Taking Your Audio Content to the Web” with Ron Ploof
  • “Ensure Your Online Content Marketing Translates to Profits” with Tom Gray and Susan Crossman

With your order of this live or recorded session, at checkout you will be offered these recordings.

About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2017 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).