Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Thursday, November 30
How to Use Twitter Chats to Expand Your Business
with Roy Atkinson

Roy AtkinsonWhen you think about communicating with Twitter, what comes to mind? We thought that, too. But Twitter is certainly much more than a platform for the president. It’s a tool you can use to build your brand and expand your business.

What is a Twitter chat? Just like other types of chat, it’s where a group of users — in this case Twitter users — connect at a particular time to discuss a topic.

Why should you consider hosting a Twitter chat? And how would you set it up and publicize it to attract participants? That’s what Roy Atkinson is going to tell us all about.

Come hear about this unique and effective use of social media.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the date:

  • Dec. 4 — Waldo Waldman, CSP, CPAE, will discuss his observations about what you can do to identify and cement your unique brand. Details coming soon.

Feedback from our SNN teleseminar, “Produce a Sizzling Demo Video for a Tsunami of Bookings” with Vinh Giang:

  • “I got a ton of ideas and inspiration from Vinh’s SNN teleseminar. For example, I have some excellent resources at my fingertips (the community college theatre/video production school dean) to help me update my demo. And I appreciated his stressing the importance of hiring a scriptwriter. I knew it was important to script it out, but now I have a clear vision as to how they can help.” —Kristin Arnold

Intensive — Getting and Keeping Decision Makers’ Attention

To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.

Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.

These three recordings will help you understand how to sell to decision makers.

  • “Getting Through to Meeting Planners” with Shawna Suckow
  • “Speaking” Corporate — A Former Executive’s View” with Bill Russell
  • “Getting to Corporate Decision Makers” with Jill Konrath

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Instant custom prizesCher Holton

When I needed quick prizes for a spontaneous contest during a client event, I went to Amazon and created printable gift cards. You can get any amount starting at $1, and insert your own artwork. I used the logo of the event, ran them off on nice-quality paper, and voila! In minutes I created prizes that looked like they were created just for the client! Client thrilled! Attendees delighted! Hero moment!

DIY stand-up work deskDick Schaaf

You can spend hundreds to thousands of dollars on a desk that can allow you to work standing up — if you have the space and budget. Or you can spend less than $50 at a local big-box store for a DIY hack that looks good, functions well even in limited space, and can be quickly moved or removed for flexibility.

All you need are two, 12x12x32 modular shelf units (often sold as “shoe racks” or “closet storage” or something similar). Typically, they come in white, black, and wood-grain finishes, and go together with a screwdriver in about five minutes. Place the units back-to-back, with their finished sides facing out, on any standard desk top that has at least 2-feet by 3-feet of space open to transform a conventional 30-inch high surface into a stable, 42-inch high, 32x24 stand-up desk. What’s more, the units usually have a shelf that attaches six inches up, which gives you two handy storage cubbies under your new work surface./p>

I’ve been using mine for about six months now, and it’s great. The one addition I’ve made is a memory-foam mat, which reduces leg fatigue if I stand for extended periods of time.

Find demographics for popular websitesBeth Terry

Here’s a website that lists recent demographic data for popular sites. For example, here’s demographics for Imgur (mentioned in last week’s SNN).

24/7 WordPress supportLynn Robinson

For a monthly fee, Plugmatter provides a 24/7 WordPress support team at a fraction of the cost of hiring a developer. The service is designed for professionals with limited time and/or technical expertise. They’ve increased the speed of my site, updated plug-ins in a timely manner and rescued me when my site was hacked. I’ve been impressed with their knowledge, customer service and turn-around time.

** Special Offer ** Introducing Hey Mic! The wireless, Bluetooth lapel microphone for great audio with iPhone & Android videos. Perfect for recording yourself, testimonials, video blogs, and more. 30%-off launch special plus use coupon code SPEAKERNET for an additional 10% discount. Hurry! Offer expires Nov 30. www.loveheymic.com

Technology Tips

Ensure your docs are at the right reading levelWinston Marsh

Quite a few people don’t seem to know about the readability statistics in Outlook or MS Word. It is a simple way to ensure that what you have written can be understood by the average reader. I aim for a Flesch-Kincaid grade score of around 8–10, meaning that it’s pitched at a reader who has had that many years of schooling. It’s also the level at which tabloid newspapers aim. More info here.

Editors’ note: here is one of many online sites that can calculate the Flesch-Kincaid score of yout text.

(Editors’ note: Winno shared lots of useful ideas in his SNN teleseminar, “How to Get 5 Paid Bookings in the Next 5 Days.”)

Travel Tips

Travel search siteKare Anderson

Airfarewatchdog.com is an unbiased travel-information provider that does not sell travel products or services. They help you search for travel products and services via third-party websites.

Rebecca Morgan Get your “free 15” — that’s 15 minutes to brainstorm with Making Money in Your Jammies expert Rebecca Morgan. Choose your appointment time to discuss how you can turn your intellectual capital into jammies income. Get serious about starting a new income stream.

SpeakerNet News Teleseminar Info

Thursday, November 30
How to Use Twitter Chats to Expand Your Business
with Roy Atkinson

Roy AtkinsonIt’s easy to feel overwhelmed about which marketing activities yield the best result — new fans or buyers. Should you spend your time building your YouTube video library, tweeting, doing FaceBook Live, starting a LinkedIn group, podcasting, or whatever the newest trend is? Whatever you do, it has to be easy and yield good results.

Consider starting a Twitter chat. It can boost your reputation and expand your platform of followers.

What is a Twitter chat? As a Twitter influencer, Roy will explain the concept and best practices from his experience managing one of the most popular and longest-running Twitter chats. He’ll provide you with the information you need to get started and keep going.

In this program you will learn:

  • why Twitter chats offer you a unique platform to reach potential fans and buyers
  • how Twitter chats work
  • how to schedule a chat to ensure the most participation
  • how to publicize your chat
  • how to structure and conduct your chat
  • what tools you (and your Twitter chatters) should use
  • what to expect from your chat — and what not to expect
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Thursday, November 30
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to use technology to expand your business, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Is Twitter a Presenter’s Nightmare or a Dream Come True?” with Cliff Atkinson
  • “Strategies, Tips and Tools for Creating Videos for Marketing and Sales” with Frank Furness

With your order of this live or recorded session, at checkout you will be offered these recordings.

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