Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Thursday, November 30
How to Use Twitter Chats to Expand Your Business
with Roy Atkinson

Roy AtkinsonWhen you think about communicating with Twitter, what comes to mind? We thought that, too. But Twitter is certainly much more than a platform for the president. It’s a tool you can use to build your brand and expand your business.

What is a Twitter chat? Just like other types of chat, it’s where a group of users — in this case Twitter users — connect at a particular time to discuss a topic.

Why should you consider hosting a Twitter chat? And how would you set it up and publicize it to attract participants? That’s what Roy Atkinson is going to tell us all about.

Come hear about this unique and effective use of social media.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the date:

Intensive — Getting and Keeping Decision Makers’ Attention

To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.

Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.

These three recordings will help you understand how to sell to decision makers.

  • “Getting Through to Meeting Planners” with Shawna Suckow
  • “Speaking” Corporate — A Former Executive’s View” with Bill Russell
  • “Getting to Corporate Decision Makers” with Jill Konrath

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Ensure access to your websiteBeth Terry

Do you don’t manage your own website, what will you do if your webmaster dies (as just happened to a friend of mine)? Follow this due diligence plan:

  1. Do you have at least a quarterly backup on both physical and online locations that you can access in case of an emergency?
  2. Do you have your name anywhere on the ICANN/WhoIs database registration for your domain?
  3. Is your site copyrighted in your name?
  4. Do you have a backup list of your subscribers’ names, addresses and how they opted in?
  5. Do you have the login credentials to your website?
  6. Does your webmaster’s office (or his/her family member) have your contact information? Do they know you exist?
  7. Do you know the name of the web host or server, and do they know you exist?
  8. Have you had a conversation with your webmaster regarding all of the above?

Life turns on a dime. What will you do if your key support person passes away, leaves, quits, or decides they don’t want to do this anymore? Have a plan. Then have a Plan B and C. It can’t hurt.

Also, this site discusses what you can do if a loved one dies and you need/want to access their site.

Presenting with an interpreterRobin Speculand

I want to share my key adjustments when speaking with a interpreter in the room. (I’m using “interpret” to denote a human speaking your talk in another language, either simultaneously, or when you pause for him/her to do so. I’m using “translate” to denote turning written materials into another language.)

  • Allocate more time — Reduce your normal presentation by up to 25%. If I had four modules to teach in one day I only designed the session to teach three to allow plenty of time for the interpretation, even when it was simultaneous. Also you are speaking slower to allow for the interpretation.
  • Share, share,share — You simply can’t ask audience members to do enough. “Share with a partner at your table,” “Share with the table,” “Share with a partner from a different table.” Whatever you normally plan for, multiply the sharing time fivefold and increase the normal time for the sharing. If you normally say three minutes double it as they need longer to absorb the message.
  • Eliminate asking individual members to pop up and share — there can be a long embarrassing silence!
  • Brief the interpreter with the big picture — Share with him/her what the session is all about and the most important messages you want to relay.
  • Avoid videos — Take out videos with music underneath lots of speaking (in other words most videos). Interpreting over the music is hard and the video does not pause for the interpretation.
  • Expect delayed reaction, if any — We are all used to immediate reaction to our well-prepared key lines. It takes a while for the interpretation and it may not always have the same meaning after interpreted.
  • Translate slides/workbook — Check with your host if they are translating the written material. One client translated my slides to Chinese without telling me until the night before and I only received the translated deck in the morning I was speaking. This caused two main issues: (1) I had to add to the translated slide deck the additional slides as they had only translated the slides for the workbook. (2) Some slides became very crowded on the screen and if I had known I would have spaced out the slides.

Clarify permissions for streaming sessionsAndrea Gold

If you do a virtual presentation for a client with audio/video, make sure you provide a document that both parties sign stating what you’re granting permission for (stream, record, make available online until what date, etc.) and any extra fees for multiple locations. This avoids confusion or problems. If you use copyrighted materials (paid permission for specific usage), and don’t have permission for that to be shared over the web, state that that can’t be broadcast, or will be omitted.

Also, if you use visuals in a streaming presentation, think about how those visuals as well as your image will be captured (the AV folks will know; work closely with them).

Email pitch articleAl McCree

Good article: “How to Craft a Perfect Email Pitch.” Although this article is written for musicians, it’s just as applicable for speakers.

(Editors’ note: Al conducted two information-packed SNN teleseminars: “Using Music in Your Speech Legally, Ethically and Effectively” and “The Good and Bad of Selling Your Audio Programs Online.”)

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

Join loyalty programs for seldom-used airlinesRebecca Morgan

When you have to use an airline you might never fly on again, go ahead and join their loyalty program. Even if you can’t designate the miles to another frequent flyer program, there may be other benefits, like increased baggage allowance. So don’t think, “Why bother?” — go ahead and join. You may be able to gift the miles to a needy cause if nothing else.

(Editors’ note: Rebecca provided a detail-filled teleseminar on how to earn the most valuable miles/points for your travel goals in her session, “Crafting Your Reward Miles/Points Strategy and Getting the Highest Value from Travel Rewards.”)

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” January Philippines visit. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.
SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

SpeakerNet News Teleseminar Info

Thursday, November 30
How to Use Twitter Chats to Expand Your Business
with Roy Atkinson

Roy AtkinsonIt’s easy to feel overwhelmed about which marketing activities yield the best result — new fans or buyers. Should you spend your time building your YouTube video library, tweeting, doing FaceBook Live, starting a LinkedIn group, podcasting, or whatever the newest trend is? Whatever you do, it has to be easy and yield good results.

Consider starting a Twitter chat. It can boost your reputation and expand your platform of followers.

What is a Twitter chat? As a Twitter influencer, Roy will explain the concept and best practices from his experience managing one of the most popular and longest-running Twitter chats. He’ll provide you with the information you need to get started and keep going.

In this program you will learn:

  • why Twitter chats offer you a unique platform to reach potential fans and buyers
  • how Twitter chats work
  • how to schedule a chat to ensure the most participation
  • how to publicize your chat
  • how to structure and conduct your chat
  • what tools you (and your Twitter chatters) should use
  • what to expect from your chat — and what not to expect
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Thursday, November 30
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to use technology to expand your business, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Is Twitter a Presenter’s Nightmare or a Dream Come True?” with Cliff Atkinson
  • “Strategies, Tips and Tools for Creating Videos for Marketing and Sales” with Frank Furness

With your order of this live or recorded session, at checkout you will be offered these recordings.

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