Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Monday, December 4
How to Build a Top Gun Speaker Brand
with Waldo Waldman, MBA, CSP, CPAE

Waldo WaldmanDid you ever Google a name, throw a Frisbee, Xerox a piece of paper, or stuff a Kleenex in your pocket? Of course you did. Those products have powerful brands that people recognize.

What is your brand? What identifies you and your expertise, and distinguishes you from the speaker down the street?

One of the keys to marketing your business successfully is developing a compelling brand, and our next program is with a Hall of Fame speaker who has done just that. If you want some tips on how to stand out in a crowded marketplace, be sure to come hear what Waldo Waldman has to say.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the date:

  • Jan. 9 — “How To Be a Freakin’ Brilliant Panelist” with Kristin Arnold, MBA, CPF, CSP

Intensive — Getting and Keeping Decision Makers’ Attention

To be taken seriously, you have to understand the decision makers’ goals and concerns. You have to know what problems they face which don’t yet have a viable solution. Yet most won’t give you more than 5 minutes unless you have a strong introduction. What will make them hear you out? Partly, it’s speaking their language, using terms and issues that are keeping them up at night.

Whether C-level execs or meeting professionals, learn how they think, what they want and how to approach them. Know what turns them off and how to get information on their hot buttons before your call or meeting. Know how to make your pitch succinctly to pique their interest.

These three recordings will help you understand how to sell to decision makers.

  • “Getting Through to Meeting Planners” with Shawna Suckow
  • “Speaking” Corporate — A Former Executive’s View” with Bill Russell
  • “Getting to Corporate Decision Makers” with Jill Konrath

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Tips for taking a great headshotShirley George Frazier

If you need a quick headshot for an upcoming event and don’t have time to visit a professional photographer, this tutorial on taking your own photo may deliver good results.

Presenting with an interpreterVal Carter

Here’s another tip on presenting with an interpreter. I was presenting the same session twice at an event. The interpreter was listening to me, then interpreting while I waited. In the first session, everything went really well. In the second session, after the first pause for interpretation, the audience starting laughing and nodding — and all I’d basically said was, “Hi, great to be here.” I checked and didn’t have any wardrobe malfunctions, etc., but the same thing happened when the interpreter spoke for the second time.

I turned off the mic, went across to the interpreter and asked, “Am I doing something funny that I’m not aware of? What is the audience laughing at?” “Oh, I’m just telling them those funny stories you use later on; they are so good I couldn’t wait to share, and look — they’re loving them!” I recommend a chat beforehand, asking the interpreter to stick with your script and not their own!

Results matter mostJeff Davidson

It’s to your benefit any time you receive feedback that your services have affected productivity. If you help an organization reduce costs, improve quality, or otherwise positively affect the bottom line, you have been a presenter/consultant of significant impact.

It’s questionable whether or not a short, one-time presentation can truly provide measurable results, nevertheless dig through your files and kudos letters with any indicators that your presentation made a measurable difference. The more evidence you can assemble, the easier you can influence the next inquirer about your services.

Prepare your business for a sudden disasterSara Zeff-Geber

As we’ve seen this year, hurricanes, floods, fires and other disasters can befall huge communities with little or no notice. What would you lose if your house burned down?

Unfortunately, I had to deal with just such a tragedy when my house burned to the ground with 5000+ others in the Sonoma County fires of October. What did I conclude or learn and what can I pass on?

  • Use the Cloud for everything. I lost my phone, iPad and MacBook Air but between my subscription to Dropbox and the Apple iCloud I lost very little data. The only things I did not have on Dropbox were a few pictures and my email archive. My husband was not so lucky. He only used Dropbox for the work he was doing with his clients; all his personal stuff was lost. With an inexpensive subscription to a service like Dropbox ($99 per year), you get a huge amount of storage that will accommodate all your large Powerpoint or Keynote files, pictures, videos, and more. The set up is invisible and seamless for me. Every file I create automatically goes into the Dropbox folder. To me, the small security risk of such a program is worth taking. And I have the added advantage of being able to log in anywhere in the world and access all my files.
  • “Things” are replaceable; your life is not. When fire threatens, get all the people and pets out of the house. All the “stuff” is replaceable. Experts strongly suggest keeping a “go bag” packed and ready at all times. Yes, it would have been nice to have my own jammies and toothbrush when my husband and I arrived at our friend’s door at 3:30 am, but those things were minor inconveniences. If you really want to safeguard some possessions, get a safe that is rated for very high temperatures and keep your jewelry and important papers in it. Those who did this didn’t lose as much as those of us who did not. Better yet, scan the important papers and keep them in the Cloud.
  • Keep your homeowners insurance up to date. If you bought your house more than five years ago and you haven’t updated your coverage, call your agent and make sure you are insured for the current value of your home — not what it is worth on the market, but what it would take to rebuild it today. Those who are underinsured in Sonoma County have a long, uphill battle with the insurance companies. It’s not a pretty sight. It’s also important to have 100% replacement value on your personal property. If you do not, you will only be given the depreciated value on your possessions and they depreciate quickly. If you are renting, be sure you have a good renter’s insurance policy that includes temporary lodging until you can find another home to rent.

Like Beth Terry said when she wrote about a webmaster dying unexpectedly, life can turn on a dime. We can never be totally ready for such a turn, but we should at least be smart and engage in some level of preparedness.

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” January Philippines visit. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Technology Tips

Periodically log into even unused social mediaBeth Terry

Whether or not you use Instagram, Pinterest or even Facebook, periodically try to log on with your email address. Or go to those sites to see if someone else has used your email address to create an account. Someone used my email address to set up an Instagram account. So far I’m finding no hacking of my email, but they probably used their phone to post. The problem? The things they posted and linked to were unsavory. Even if that’s not me, it’s still linked to my email address in search engines and reputation sites.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

Marriott/Starwood merger updateSharon Adcock

The Marriott Rewards and Starwood Preferred Guest hotel loyalty programs will continue to be run independently in their current forms through the end of 2018. There will be some relatively minor tweaks to both programs, as outlined by Marriott this week.

  • Starpoints will never expire for SPG members with lifetime status, matching Marriott Rewards.
  • Excess Marriott nights earned in 2017 will roll over to 2018, but nights earned in 2018 will expire at the end of next year (aka, no roll over to 2019).
  • Marriott Rewards status buy back will be discontinued in 2018.
  • SPG members will be able to earn points on Hertz rentals, as Marriott Rewards members have been able to do.
  • Marriott & SPG Platinum members will be eligible for free mid-tier Hertz Gold Plus Rewards Five Star status.
  • Marriott Platinum Premier & SPG members with ambassador service will be eligible for top-tier Hertz Gold Plus President’s Circle status.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Requests for Info / Advice

Virtual telemarketer questionsCarole Copeland Thomas

Do you have recent experiences, resources and/or suggestions for finding virtual telemarketers for generating qualified leads for your speaking business? I will compile all responses for SNN.

SpeakerNet News Teleseminar Info

Monday, December 4
How to Build a Top Gun Speaker Brand
with Waldo Waldman, MBA, CSP, CPAE

Waldo WaldmanThe reason why most speakers fail to get booked and struggle to run a profitable business is not because of their content or the quality of their platform skills. It’s because they do not fully understand the keys to successful sales, branding, and marketing.

The market is changing and buyers are being overwhelmed with cold calls, LinkedIn messages, and email solicitations. You must stand out to attract decision makers and get your phone to ring! And most importantly, you must become an expert in the business of speaking, not just the craft of speaking.

Through innovative marketing tools and techniques, Hall-of-Fame speaker Waldo Waldman will reveal his secrets to growing a profitable 7-figure business and creating a distinct brand that will elevate your profile as an in-demand speaker and get you booked at higher fees.

You will learn how to:

  • position yourself as a relevant, innovative thought leader and subject matter expert
  • create a powerful, compelling, and relevant value proposition
  • leverage the power of branding, differentiation, and customization
  • distinguish yourself from your competitors and stand out to decision makers
  • stop wasting time and money on distractions and focus on the marketing tools that will move the needle in your business.
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, December 4
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to build your brand for better business, we're suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Branding PhD: The Secret to Becoming the Top-of-Mind Expert on Your Topic So Prospects, Media, and Publishers Call You!” with Sam Horn
  • “Apply Corporate Branding Secrets to Your Business” with Gary Purece

With your order of this live or recorded session, at checkout you will be offered these recordings.

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