Editors: Rebecca Morgan & Ken Braly
See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.
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Intensive — Emphasize Your Distinction to Create a Unique Brand
Larry Winget says to be successful you must leverage your uniqueness to serve others. Joe Calloway says you need to create a category of one.
This is not easy. How do you identify your uniqueness? Then how do you promote it so you are the only go-to person in that area?
Since we typically take our unique factors for granted, it can take someone else’s ideas to prompt our thinking about how our experiences are different enough to make us in demand. These three recordings will help you think about your talents differently.
All SNN single-focused intensive packages are detailed here.
Headline analyzer — Tom Volkar
My newsletter open rates have increased by using this headline analyzer.
Be productive — even in the shower! — Brenda Bence
How do you capture your those amazing ideas that hit when in the shower? I found they used to fade away before I had a chance to jot them down, causing me frustration and lost inspiration.
Not anymore. I found Aquanotes, completely waterproof notepads that allow you to record your great ideas while you’re in the shower. Use the suction cups on the back of the notepad to stick it to the shower wall, and use the soy-based pencil to write down your great ideas — guaranteed not to smudge. I even take an Aquanotes pad and pencil to the swimming pool, as I can write on it while completely immersed in the water.
(Editors’ note: Brenda shared lots of useful info in her SNN teleseminar, “Apply Lessons Learned from Running Billion-Dollar Businesses to Grow Your Speaking Enterprise”)
Email tips — Melissa Gratias
Emails should generate results, not just replies. Here are some tips for composing a results-focused email:
2018 meeting trends — Jeff DavidsonThe key issues of importance to planning effective meetings in 2018, based on a readership survey by Successful Meetings magazine:
Analyzing major public speeches — Sam Horn
Chances are, you saw Oprah’s history-making speech at the Golden Globes. The question is, did you blog about, or write about it on social media? Did you point out what we as speakers, authors, leaders and influeners can learn from how she wrote and delivered such an effective speech? I was so moved by her brilliance, I jumped online to debrief what she did to make that talk so effective. I was pleasantly surprised when that analysis went viral, received hundreds of shares, generated paid consulting, and motivated friends and clients I hadn’t heard from in years to reach out to me.
The key to remaining viable is to remain visible. Many of our peers are interviewed on TV and in newspapers with their analysis of major political speeches. I believe it’s a good investment of time want to watch global public events that reach millions (e.g., the Academy Awards, Super Bowl and Olympics). If a prominent person steps up and says something iconic or inspiring, as Oprah did, you’ll be prepared to provide incisive public commentary that can drive business, put you on people’s radar screen, expand your visibility, and position you as an appealing expert in public speaking and leadership.
(Editors’ note: Sam has conducted many excellent SNN teleseminars, including the recent “What Is Your Next? How to Evolve Your Career and Life to Create More Meaningful Success.”)
Updating website copyright
This will display the current 4-digit year and you would never have to change it when the year changes. I have done this for my clients and they don’t have to worry, the current year always displays.
Here’s a resource to Auto Update Copyright Year in a Website Dynamically (2018).
“An annual task for all website owners is to update the copyright year across websites. As a webmaster, you may find it a frustrating task to do it on time year after year. Let us explore some of the ways to auto-update the copyright year on a website.”
International hotel tip — Beth Terry
Those who travel a lot outside the US know about that keycard slot by the door to turn on the lights. But new travelers may not. Also, this article has a cool idea for keeping the lights on that I never thought of.
Our TOTM is: “What is your top new business practice you’re excited about integrating for 2018?”
Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
I began blogging in 2007 or ’08. Since launching my podcast almost 3 years ago, I’ve alternated my weekly content marketing output between blog posts and podcast episodes (twice a month for each). Over the last year, I noticed that I felt energized by creating a podcast episode and dreaded writing a blog post. I’ve decided that in 2018, I will double-down on what I enjoy and feel energized by. So I’ve put blogging on hold and am moving my podcast production to a weekly format. Time will tell whether it’s a smart idea — but like anything in business, it’s all one big experiment and pivoting is key. I feel excited about what 2018 will bring!
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