Editors: Rebecca Morgan & Ken Braly

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From the Editors

It’s April

Yes, it’s now April. Which means we’re now in the second quarter of the calendar year. Which means that since we request you pay “dues” to SpeakerNet News by submitting one tip per quarter, your “dues” are now due.

Think back over the last couple of months about something you do — in your business, in your presentations, in your travel — that makes life better for you, and that you could share with your fellow speakers. Then write up a tip and send it to editor@speakernetnews.com. We (and all our readers) thank you!

Teleseminar Info

Monday, April 16
How to Become a Thought Leader
with Randy Gage

Randy GageAre you a thought leader? How do you know?

Wikipedia says, “A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”

We’re all unique. But how do you get to be the one who is quoted, whom others in the field look up to, who gets invited back again and again? Come listen to Randy Gage, and find out.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Intensive — Using Video to Attract and Close More Sales

Video — you know it brings in more viewers than printed words. You know it can dramatically increase your brand and your business. And you know you are daunted by the prospect of producing and promoting videos.

You don’t want to produce another of the millions of boring videos that get no traction. But where do you start? What are people looking for? What kind of camera setup, lighting, sound, teleprompter and background might you need? How do you do it on a tight budget? How do you ensure those looking for what you offer can find it?

How can you create videos to use in your presentations to make a point? Do you need a script? How much time should you allow to record when you’re not just standing in front of a camera?

These questions and more will be covered in these three SNN webinar recordings.

  • “YouTube: The Free Tool You’re Not Using Enough to Bring You Business” (Webinar) with Darren LaCroix, CSP
  • “Strategies, Tips and Tools for Creating Videos for Marketing and Sales” (Webinar) with Frank Furness
  • “Create Dazzling Videos to Transfix Audiences and Springboard Your Business” (Webinar) with Eric Chester, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Ask who is your client’s customer?Scott McKain

A great deal of the success our office has been having in bookings is based on asking ourselves a single question: Who are our client’s customers? For example, after a giant in the tech industry booked me for a conference keynote, I asked a VP in attendance to name their most important customers. When he said that re-sellers (“partners”) were responsible for representing their clients to the end users, I asked: “What if you provided me as a resource to your partners? I could either give the presentation that you just heard for the partners to their internal teams, their customers, or both — and you get the benefit of doing something for them to help grow their business?”

The result was an average of twenty dates at my US full-fee (some of the programs were international) — and additional work we hadn’t anticipated with the sponsoring company. How much more could you book with your current clients if you became a resource that helped them help their customers?

(Editors’ note: Scott shared his wisdom in his SNN teleseminar “Creating Distinction in the Speaking Industry: How to Make the Marketplace Irrelevant.”)

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” April visit to Thailand, Cambodia and Malaysia. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Technology Tips

Selecting text in a documentKen Braly

This is an old technique that you probably know, but I’m surprised how often I run into someone who doesn’t. When you are looking at text in a document, you select specific text by putting the cursor in the position where you want to begin selecting, then hold the cursor down while you drag across the letters to the end point.

With most text editors and word processors, if you double-click on a word, you will select all the text in that word. If you double-click and hold the cursor down while you drag across, you will select whole words, not individual letters. This makes selecting a bunch of words very quick. Similarly, triple-clicking on text will usually select a whole paragraph, and you can click and drag to select multiple paragraphs.

Keeping your folders in sequenceKen Braly

This is another old technique a colleague showed me years ago, and I’ve used ever since. On my hard drive I often have a folder for a project with a number of sub-folders within it. I was frustrated because although I gave the folders meaningful names, I wanted to see them in the order I created them, not in the alphabetical order they were typically displayed in.

What I do now is give a two-digit number and space as the first three characters of the folder name, from 01 to 02 to whatever. Two digits has always allowed enough sub-folders, and after a while I tend to know the *number* of the folder I want, which is easier to spot in a list than a name in alpha order.

SpeakerNet News Teleseminar Info

Monday, April 16
How to Become a Thought Leader
with Randy Gage

Randy GageThe market for professional speakers becomes more competitive each year. And many event organizers aren’t even looking for “speakers” any longer. They’re producing fewer live programs.

And they don’t want speakers; they want experts — actually they want thought leaders. Quasi-celebrities who help put butts in seats. But you don’t become a thought leader simply by adding the title to your website or bio. You have to create both the intellectual property and market gravity to be perceived as one.

In this powerful teleseminar, you’ll learn what thought leadership really requires, why it’s important, and exactly how you become one. And you’ll discover the importance of developing your unique intellectual property.

You will learn:

  • why you should never call yourself a thought leader
  • the importance of developing intellectual property (IP)
  • how to keep ownership of the IP you develop for clients
  • what thought leaders actually do
  • the vital distinction between first-person and third-person positioning
  • what makes you a thought leader!

Listen live and participate in the Q&A session, or replay when it’s convenient for you.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, April 16
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas on how to be a thought leader in your field, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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