Editors: Rebecca Morgan & Ken Braly

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From the Editors

Thank you, thank you, thank you, tipsters!

We appreciate your responding to our call for tips. We’ve banked some for next week, and look forward to more tips from regular tipsters as well as new ones.

Teleseminar Info

Monday, April 16
How to Become a Thought Leader
with Randy Gage

Randy GageAre you a thought leader? How do you know?

Wikipedia says, “A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”

We’re all unique. But how do you get to be the one who is quoted, whom others in the field look up to, who gets invited back again and again? Come listen to Randy Gage, and find out.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Intensive — Using Video to Attract and Close More Sales

Video — you know it brings in more viewers than printed words. You know it can dramatically increase your brand and your business. And you know you are daunted by the prospect of producing and promoting videos.

You don’t want to produce another of the millions of boring videos that get no traction. But where do you start? What are people looking for? What kind of camera setup, lighting, sound, teleprompter and background might you need? How do you do it on a tight budget? How do you ensure those looking for what you offer can find it?

How can you create videos to use in your presentations to make a point? Do you need a script? How much time should you allow to record when you’re not just standing in front of a camera?

These questions and more will be covered in these three SNN webinar recordings.

  • “YouTube: The Free Tool You’re Not Using Enough to Bring You Business” (Webinar) with Darren LaCroix, CSP
  • “Strategies, Tips and Tools for Creating Videos for Marketing and Sales” (Webinar) with Frank Furness
  • “Create Dazzling Videos to Transfix Audiences and Springboard Your Business” (Webinar) with Eric Chester, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Give away as many books as possibleSteve Miller

But instead of sending a prospect or influence one copy of your book, send 2–3 copies. Sign one for them, of course, but then tell them to feel free to give away the other copies to friends/peers they think would benefit. It’s a gift from them and an endorsed referral for you.

(Editors’ note: Steve shared his model for an innovative service in his SNN teleseminar “Establish Client MasterMind Groups for Ongoing, Significant Income and Results.” You can order the recording.)

Let website visitors leave you a voice messageHalelly Azulay

I’ve added a simple and free tool called SpeakPipe that easily plugs into my website to allow anyone to leave a short voice message for me right from the website using any device. Once they do, I get an email and can respond to them by voice with one button-click. I’ve used it to request feedback, questions, and comments to use on my podcast (with their permission, of course). There is a free plan, which gives you 20 messages per month with a max duration of 90 seconds per message, and a premium plan with additional features.

Great place to try new storiesSilvana Clark

We all know the importance of telling stories during our presentations. Check out a local Moth storytelling event to see 10 storytellers in a two-hour period. Moth events are held at 400 locations around the world. It’s also a great place to try out a story you plan to use. Simply submit your name to be randomly drawn. If you are one of the 10 “chosen” you get to tell your five-minute story to a hugely enthusiastic crowd. I’ve been trying out new material and am always surprised at what I thought would get a laugh...doesn’t. Then of course, what I thought would be a serious point gets a laugh. Great feedback!

Reaching sister-organizations using LinkedInBob Prentice

After completing a recent keynote for a state-wide group, I used LinkedIn to contact everyone I could find in adjoining states. I sent connection requests mentioning our recent success and my contact’s name in the request. Result: Lots of new opportunities. LinkedIn is changing my life.

Instant PDF Download: “6 Keys to Rapidly Grow Your Speaking-Driven Business.” How to elevate your fees to “pro” status; How to overcome 6 biggest blockages that separate 5-figure speakers who struggle from 6-figure+ speakers who succeed; How to maximize your “revenue pie” and get your marketing/sales engine unstuck for good.

Technology Tips

Naming folders

Bill Conerly

I have some projects that happen monthly or quarterly, like newsletters or client reports. If I name the folders “Jan 2018” and “Feb 2018”, then alphabetical order makes it hard to find the latest. So instead, the folders will be “2018 01” and “2018 02”. You can use this with words in the name as well, such as “News 2018 04.”

Douglas McPhee

We developed a CRM in FileMaker. A consultant friend suggested we code all the names a way they would be easy find. We used the first three letters of the last name followed by the first three letters of the first name. If there were duplicates 01 or 02 were added. As an example, Rebecca Morgan would be MORREB with a duplicate it would be MORREB01 or MORREB02.

The other thing she taught me was coding files with the date. If I want to save SpeakerNet News for April 6, 2018 (which I do) I have a SpeakerNet News folder for each year. The code for this one would be 180406 SNN. I use this coding on all my documents. It makes it much easier to find documents or spreadsheets knowing the most recent time you worked on or edited them.

Marv Marshall

In addition to creating a master folder on my desktop and listing all my folders, I assign an icon to each folder. This makes it easer for me to find a folder. I use a number of icon lists from Iconfactory.

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” April visit to Thailand, Cambodia and Malaysia. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Travel Tips

Travel-size productsBarbara Butler

Many Bed Bath and Beyond stores have a full aisle of travel-size products. I discovered many of their products to be handy and convenient for last-minute needs. (For example, a 4-compartment mesh bag for machine washing delicates.)

Lifetime-warranty luggageTroy Stende

When shopping for carry-on luggage there are several great options for lifetime-warranty luggage. It’s not just a Briggs & Riley world anymore. There are several less-expensive options out there. I found a very high-quality, lifetime-warranty carry-on from TravelPro. In your search, make sure to read the fine print. Some lifetime warranties are just for the zippers and wheels. Others are more comprehensive. But none will cover scratches.

(Rebecca’s note: Check to see if your local luggage merchant will match online prices — I’d rather give my money to local businesses. Mine did and I saved $100 on a new B&R bag.)

Ziplock bags for easy packingSarah Layton

When I have multi-city or multi-country trips over several weeks, it is hard to keep the clean not-worn clothes separate from the worn-but-can-be-worn-again clothes, from the dirty-need-laundering-clothes. Ziplock bags are really helpful for both organization and separation. When I initially pack, I will put sets of undies in marked ziplock bags, squeeze out all the air and toss in the suitcase. Everything that doesn’t matter if it wrinkles goes into a ziplock. As I am traveling, I never have to wonder what is totally clean. It is also easier to pack bags than having to fold and arrange clothing. If I have to rummage around to find something, it doesn’t take long and I don’t have to refold clothes and start over.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Monday, April 16
How to Become a Thought Leader
with Randy Gage

Randy GageThe market for professional speakers becomes more competitive each year. And many event organizers aren’t even looking for “speakers” any longer. They’re producing fewer live programs.

And they don’t want speakers; they want experts — actually they want thought leaders. Quasi-celebrities who help put butts in seats. But you don’t become a thought leader simply by adding the title to your website or bio. You have to create both the intellectual property and market gravity to be perceived as one.

In this powerful teleseminar, you’ll learn what thought leadership really requires, why it’s important, and exactly how you become one. And you’ll discover the importance of developing your unique intellectual property.

You will learn:

  • why you should never call yourself a thought leader
  • the importance of developing intellectual property (IP)
  • how to keep ownership of the IP you develop for clients
  • what thought leaders actually do
  • the vital distinction between first-person and third-person positioning
  • what makes you a thought leader!

Listen live and participate in the Q&A session, or replay when it’s convenient for you.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, April 16
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas on how to be a thought leader in your field, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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