6/8/2018

Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info


Monday, June 18
Crushing the Platform — 9 Insights
from Coaching 95 Top Keynote Speakers

with Eric Chester, CSP, CPAE and Mark Scharenbroich, CSP, CPAE

Eric Chester and Mark ScharenbroichHow many keynote speeches have you given? How many other keynote speakers have you studied in depth?

Our next SpeakerNet News program presents a unique opportunity. We will be speaking with two Hall-of-Fame speakers who not only have given thousands of keynotes themselves, but who also have coached many top keynote speakers as well.

They know what works. They know what you need to know and do.

If keynote speaking is what you do, or what you want to do, do not miss this session.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.


Intensive — Maximizing the Impact of Short-Format (TED) Talks

TED — or short-format — talks are so popular now, major corporate and association meetings are going to this model. They can fit more speakers into their program, and if one is a dud they haven’t lost a whole hour.

But if you’re used to 45–60 minutes, how do you make a compelling talk in a fraction of that time? You don’t just talk faster! Nor do you try to whittle down your impactful 25-minute story to 15 minutes.

There’s a reason so few professional speakers are invited to be on the TED and TEDx program. You’ll learn why. And you’ll also learn how to approach the organizers so you’ll be more likely to get invited.

There are ways you can ensure your presentation is still powerful, funny, and memorable. You will learn the key ideas from these legacy teleseminars.

  • “What Does It Take to Create a Phenomenal Short-Format Talk?” with Jon Yeo
  • “Short Talks, Tall Exposure: What Professional Speakers Need to Know about TED” with Hayley Foster
  • “Speechwriter Savvy: How to Make Your Ideas Remembered, Repeated, Reported and Retweeted” with Pete Weissman

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Workshop tipJean Marie DiGiovanna

instead of placing master timing in your notes on how many minutes each piece will take or breaking down exercises, I write on my notes the exact end times of exercises and each slide. A digital clock in front of me allows me to see if I’m on time, behind or have extra time, and I can adjust accordingly.

(Editors’ note: Jean Marie shared lots of excellent ideas in her SNN teleseminar, “Turn Your Workshop into an Engaging Keynote”)


Ideas for stronger visibility for your businessShirley George Frazier

Wistia recenty released a wrap-up of their Video Marketing Week content, which includes blog and webinar insights on video strategy, creation, and optimization. Although the details are not speaker-specific, it does provide ideas for stronger visibility for your business through video.


Audio book revenue tripled in the last five yearsSam Horn

Authors: This is an important sea change in the publishing industry. Did you know more and more people are listening to books vs. reading them? Are you pitching your written work to Audible along with traditional publishers? Check out this fascinating New York Times article to strategize how best to get your body of work out to the most people possible.

(Editors’ note: Sam has conducted many excellent SNN teleseminars, including the recent “What Is Your Next? How to Evolve Your Career and Life to Create More Meaningful Success.”)


Great revenue-building follow-up to your keynoteEric Chester

I’ve uncovered an additional revenue stream offering clients a 30-day follow-up to my keynote using GoToMeeting.com. They push an email blast to all audience members inviting them to join in on a RoundTable video call-in program where, serving as the host/moderator, I interview 3 or 4 audience members (via webcam) asking them to share how they’ve implemented the tactics and strategies they’ve learned from my presentation. This is an easy sell if pitched AFTER the keynote, when the meeting planners are highly motivated to make certain the ideas presented are put into action.

(Editors’ note: Don’t miss the upcoming SNN teleseminar with Eric and Mark Scharenbroich. See details below.)


Instant PDF Download: “6 Keys to Rapidly Grow Your Speaking-Driven Business.” How to elevate your fees to “pro” status; How to overcome 6 biggest blockages that separate 5-figure speakers who struggle from 6-figure+ speakers who succeed; How to maximize your “revenue pie” and get your marketing/sales engine unstuck for good.

Travel Tips

Helpful travel appsHenry Maxwell

I ran across this helpful list from USA Today: “12 incredibly useful travel apps you didn’t know about until now.”


Declare all food when entering the USRebecca Morgan

I had a chat with my local Customs Department to clarify what foods we have to declare when reentering the country, so as to not jeopardize one’s Global Entry status, or be fined. He said you have to declare everything, even commercially packed goods that you took out of the US (e.g., snack packages of dried fruit, nuts, candy).

Upon a recent reentry, I put all food stuffs in a separate bag on the top of my suitcase and answered “yes” to bringing food into the US. Right before exiting, I was waved to secondary screening. I told the officer what I had and offered to pull out the bag, which he declined. It took less than a minute. So better be safe than sorry — the fine can be $500 and if you are caught with anything you didn’t declare, they can pull your Global Entry/trusted traveler status. Ouch!


SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

This is the last week we’ll post responses to this TOTM.

Our TOTM is: “If you have pre-printed your signature on your book’s first page, how has that worked for you? Does it work well to sell as an autographed copy? Or do buyers feel ripped off that you didn’t sign it personally? (Of course, you can add the buyer’s name to the pre-printed signature.)”

Our next TOTM is from Ann Wylie: Do you charge more for a larger group? Or the same for any group sized 1 to 1000? If you charge for additional audience members, how does that work for you? Do you get any pushback?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Steve Miller

Pre-printed autograph — I can’t believe what a bad idea this is.


Shirley George Frazier

I have not and will not pre-sign my books. Readers appreciate the “whole autograph” package when meeting me.

Requests for Info / Advice

Membership site platform?Marc Swerdlick

I’m looking for the best resource to start a comprehensive membership site. Specifically, I am looking for a platform, not a means to reinvent the wheel. I’ll compile the responses for SNN.


SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info


Monday, June 18
Crushing the Platform — 9 Insights
from Coaching 95 Top Keynote Speakers

with Eric Chester, CSP, CPAE and Mark Scharenbroich, CSP, CPAE

Eric Chester and Mark ScharenbroichWhen you completely own the stage and connect fully with your audience, and each presentation results in additional offers for other keynotes, your fees soar and your career shifts into another gear.

Why do so many speakers believe that the secret to success as a keynoter lies in having a hip brand, a trendy speech title, and/or a clever marketing campaign? This causes them to major in marketing and minor in speech, when the results they dream of require the exact opposite.

Getting better on the platform requires constant effort: time and resources invested writing powerful material and working overtime on storytelling, character development, stagecraft, and presentation mastery.

Chester & Scharenbroich have a combined experience that spans 70 years and more than 8,000 keynotes, and 5 years ago they joined forces to help good speakers learn how to write better material, sharpen their stories, and refine their stagecraft to take their careers to new heights.

What they discovered along the way are tools and tactics that will elevate any speaker’s presentation, and key take-aways you need to know before you give another keynote. As Kenny Bania famously said to Seinfeld, “It’s GOLD, Jerry!!”

Among the GOLD nuggets they will reveal, you will discover:

  • how to win over your audience in 30 seconds or less.
  • how to tighten up your one-hour keynote to play to the 18-minute TED talk mindset
  • three of the most common mistakes keynoters make and how to avoid them
  • how the best keynoters keep signature material fresh and relevant
  • two secrets to creating unique characters that will separate you from the pack
  • why your keynote must have a remarkable hook
  • why originality trumps viral YouTube cat videos
  • the magic of unvarnished coaching: beyond the mastermind approach
  • how to stay ahead of the trends rather than getting run over by them
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, June 18
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25



Special Limited-Time Offer:

If you would like more invaluable insights from this experienced duo, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Nuances of Great Keynoters” with Mark Scharenbroich, CSP, CPAE and Eric Chester, CSP, CPAE
  • “Lessons Learned from the Toughest Audiences in the World” with Mark Scharenbroich, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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