6/29/2018

Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Intensive — Maximizing the Impact of Short-Format (TED) Talks

TED — or short-format — talks are so popular now, major corporate and association meetings are going to this model. They can fit more speakers into their program, and if one is a dud they haven’t lost a whole hour.

But if you’re used to 45–60 minutes, how do you make a compelling talk in a fraction of that time? You don’t just talk faster! Nor do you try to whittle down your impactful 25-minute story to 15 minutes.

There’s a reason so few professional speakers are invited to be on the TED and TEDx program. You’ll learn why. And you’ll also learn how to approach the organizers so you’ll be more likely to get invited.

There are ways you can ensure your presentation is still powerful, funny, and memorable. You will learn the key ideas from these legacy teleseminars.

  • “What Does It Take to Create a Phenomenal Short-Format Talk?” with Jon Yeo
  • “Short Talks, Tall Exposure: What Professional Speakers Need to Know about TED” with Hayley Foster
  • “Speechwriter Savvy: How to Make Your Ideas Remembered, Repeated, Reported and Retweeted” with Pete Weissman

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Good news for thought leaders in this $616 billion marketplaceVickie Sullivan

As thought leaders who speak and get fees from sponsors, it behooves us to know what’s going on in that sector. Behold the 2018 ESP Sponsorship Report from ESP Properties/IEG. (Note: You must register to get the report.)

While the sample is very small (100), the quality is good. The good news: 2017 spending for associations and membership organizations was $616 billion, up 2% from 2016 and projected to be up 3.1% for this year to $635 billion. There’s gold in them thar hills, and the savvy associations know it.

Two big findings here that impact thought leaders:

  • Volatility reigns, as almost 60% say they want to get out of their current deals. And almost 70% are looking for new partners. Where there is chaos there is opportunity.
  • For you social media mavens — keep going. Over 75% report positive social media activity as a valued metric in evaluating partnerships (and 95% of sponsors hang out on Facebook). Also on the top of their wish list: access to content for digital uses. (That’s where our online courses come in.)

This is a great example of how attention is being monetized. Those who build influence in cool communities (especially online) will have the inside track here.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)


Measuring your breathing flexibility for a better speaking voiceBob Prichard

Having a resonant, pleasant speaking voice depends on the flexibility of the stomach, diaphragm and chest areas of the trunk. If these areas are tight, a speaker will not be able to easily take in enough air and the result will be strain and a thin voice.

A simple home tape measure will tell you your breathing ranges. Have someone measure the circumference of your stomach (at the belly button), diaphragm (top of costal arch) and nipple line (or below the breasts for women), and then measure how much each area expands after blowing out all your air. Divide the amount of movement by the circumference. You should have 15% or more for effortless voice production. Since women’s lungs are 25% smaller than men, it is especially important that they measure and improve their breathing ranges to maximize their speaking voice.


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Technology Tips

Restoring deleted Google calendar entryBrenda Avadian

When you accidentally delete a Google calendar appointment (and miss taking the step to "Undo") you can go to settings (gear icon) and the second item under the pull-down menu is “trash.” There you will find your deleted calendar entries for the past 30 days. Choose the one you want to restore and click the curved left pointing arrow near the top right of the page next to the trash icon. This feature is available on the desktop calendar and doesn’t appear on the mobile version (at least, not mine).

Travel Tips

Refine your travel routinesLaurie Murphy

Routine is crucial when you travel frequently. When you have a specific routine there is less to remember and you can save your mental energy for your clients. Here are some strategies:

  • Stay at the same hotel and ask for the same room (or at least the same floor)
  • Stick to a routine while unpacking, preparing for the next day, etc.
  • Always rent the same car type so you don’t get confused about which car is yours
  • Park your rental car in the same spot each time so you don’t have to recall where you parked

Pack a small night lightSara Zeff-Geber

Pack a small night light and plug it in somewhere in your hotel room/bath so you don’t trip over something in the middle of the night on your way to the bathroom. Then put a small post-it on the mirror or somewhere you’re sure to see so you don’t forget to take it with you when you leave.


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Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: Do you give your clients your slides to distribute to attendees? Why or why not?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Jessica Setnick

I allow distribution of my slides in PDF handout form, with my copyright and contact information at the bottom with the message “For more information or permission to reproduce for educational purposes, contact....” If the organizer does not make the handouts available, I post a PDF in my online store for $0.00 and give participants the link to get them. If the organization has a rule against self-promotion by speakers, I make sure that the printed handouts have a slide with my products that is not part of the slideshow that I present.

The benefits to me:

  • Everyone has my contact information for future reference, plus info about my products.
  • Even if they are re-used without permission, the information gets disseminated further (and accurately, as opposed to what someone remembers), increasing my reach and my reputation as an expert.
  • When I am contacted for permission, I learn about how my info is being used in the real world and then can make a specific product to meet that need.

Sara Zeff Geber

I give out the 3-per page version as a PDF *only* if the client insists on it. If they don’t raise the issue, I offer it to participants in exchange for a business card or if they send me an email asking for it. Then, of course, they become part of my email list.


Jeff Davidson

Depending on the group, their objectives, and my mission, I will offer most, or all, of the slides. This sounds a little cryptic perhaps, but each situation is highly subjective.


Patti Branco

Make a handout set that is more of an outline, with room for the audience’s notes. Slides were usually very topic- and company-specific...and the client paid for the work.


Alfred Poor

In almost all cases, the answer is “yes” for a variety of reasons.

  • My slides tend to be heavy on images, light on text. If I were concerned about someone stealing my content (which I’m not), they’d have a hard time piecing it together from my slides.
  • If audience members like my presentation, they will want a keepsake to take home. Slides are an easy way to give them something for free.
  • My slides are branded, so if people want to find me for a future event, they have an easy way to do that.
  • The marginal cost of distributing a digital file is near zero. It’s easy and inexpensive to do. And depending how you do it, you can also build your email list at the same time.
  • Meeting planners love it when you share your slides. They remember when you refuse to share, because they hear about it from their participants. I want meeting planners to be happy.

Dave Paradi

I always provide a PDF of most of my slides before my training sessions (typically 1- to 2-day sessions). I train corporate professionals on how to create more effective presentations of data so my slides are demonstrations of the approaches and visuals I want them to be able to refer to afterwards.

I provide the slides in advance so that they don’t spend the time writing down what I say, but take notes on how they can apply the ideas to their own situation. I find this allows for more questions and discussion on the application of the ideas. I provide a PDF file because then the participants can choose to print it or take notes on the PDF on their laptop or tablet.

In the last year about 70% of participants take notes electronically when given the opportunity. The only slides I exclude are ones that introduce a topic in an interesting way with a reveal of an image and aren’t necessary for them to have as a reference.

I print the PDF as two slides to a page from PowerPoint because feedback was that if the slide is any smaller it isn’t easy to see and take notes on when using a smaller laptop or tablet. I provide both color and grayscale versions of the file so that if they print the PDF they can use the grayscale one that has a white background (I use a dark slide background).


Steve Hoffman

This is often my favorite answer — “It depends.”

If I do a webinar for an association/organization and the slides will only be offered to members of the association, behind a required login to view them, then I do permit this type of electronic distribution. I do not, for instance, permit them to be placed on the association’s webpage for the public to view/download.

If I’m making a presentation, many meetings are now using apps where the attendees can download the slides. I have no problem with this either as only the attendees can log into the app.

Note: I don’t normally do slides for presentations — I find them to be time-consuming as I customize my presentation for each group. Further, I cover many topics in my presentation so I don’t do mass handouts to all the attendees as they may not have an interest in all topics.

I have recently started to provide all my handouts on a branded USB thumb drive — and I provide one of these to one person, who then forwards the appropriate handout to the appropriate person or department. Seems to work for all involved.


Ellen Finkelstein

I don’t like to ever give out slides because my slides don’t have all of the content on it. I like highly visual slides. On the other hand, the slides can work as a teaser to give people in advance.

But for information, I use Notes pages. I put what I say in the Notes pane of PowerPoint and then print the Notes pages (not the slides) to a PDF. The Notes page has an image of the slide.

To print more than one slide per page, go to Print, Handouts. But when you go to Print, Notes pages, it’s one page per slide (and includes the Notes). I wouldn’t recommend printing to paper, just to PDF.

There’s a third option: File, Export, Create Handouts that sends the presentation to MS Word in four possible formats, and these can include notes and put more than one slide on a page. It creates a table in Word. (If you have an old version of PowerPoint, it could be File, Save & Send or File, Publish.) This is a very flexible format because you can edit any way you want.


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