Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Thursday, September 20
Grow a Continuously Profitable Consulting Practice
from Your Speeches

with Barry Banther, CMC, CSP

Barry BantherWhen you speak to a group, they typically get 30 minutes to a few hours of you. That is probably not enough to bring about long-term change.

When you follow up your speaking with a consulting contract, you stand a better chance of making a real difference for your client. And boosting your own income.

But how do you leverage a presentation into a consulting gig? Our next program will help you do just that.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Mark your calendar:

  • Mon., Oct. 22 — “Expand Your Keynote to Training for Long-Term Sales” with Courtney Ramsey (details coming soon)

Intensive — Giving Audiences the Engagement They Are Demanding

Audiences have changed. Attention spans are shorter. Groups are demanding more involvement, participation, and interactivity, even in keynotes.

How can you integrate activities that leverage the latest brain research to enhance your presentation? How can you add more Hollywood techniques that will engage, without being cheesy? What are some simple ways to add interaction without taking too much time, or disrupting your keynote’s flow?

These programs will answer these questions and more.

  • “Create Brain-Friendly, Participant-Centered Presentations for More Engagement and More Business” with Sarah Michel, CSP
  • “Integrate Powerful Hollywood Movie Trailer Techniques to Emotionally Engage Your Audience” with Nabil Doss (WEBINAR)
  • “Create Interactive Keynotes that Elicit Repeat Business” with Christie Ward, CSP

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Article for planners applies to speakersShirley George Frazier

Some planners are not familiar with the steps highlighted in this ExhibitorOnline.com article (scroll to find the article, Keynote Speaker Prep), and that’s why I flip the steps, placing the responsibility on me, to ensure that my presentation is successful and planners want to work with me in the future.

  1. Keep communication lines open. I stay in touch with my contact before the event.
  2. Assign an assistant. I learn if my contact has an assistant and keep that person in the loop.
  3. Connect with the AV person. I arrive for the presentation in plenty of time to set up the visuals.
  4. Greet the presenter. I find my contact when I arrive to introduce myself and let her know I’m ready.
  5. Research the intro. I hand my presenter the introduction sheet and point out any enunciation challenges.

“Thinking in Bets” interview/book with Annie DukeDavid Zach

This is a good interview with the futurist/author of Thinking in Bets. Here’s part of the description:

There’s always an element of luck that you can’t control, and there is always information that is hidden from view. So perhaps the key to long-term success (and avoiding worrying yourself to death) is to think in bets:

  • How sure am I?
  • What are the possible ways things could turn out?
  • What decision has the highest odds of success?
  • Did I land in the unlucky 10% on the strategy that works 90% of the time?
  • Or is my success attributable to dumb luck rather than great decision making?

By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don’t, you’ll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making.

[Ken’s note: Annie Duke is a champion professional poker player, author, and philanthropist.]

Technology Tips

Tips for using your Mac and iPhone togetherRebecca Morgan

Useful article, “10 Handy Ways to Use Your Mac and iPhone Together.”

SNN Offer
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Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: How do you handle it when an audience member — or even a client — turns the discussion to a controversial political view — whether you agree with it or not?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Thursday, September 20
Grow a Continuously Profitable Consulting Practice
from Your Speeches

with Barry Banther, CMC, CSP

Barry BantherYou love to create long-term results with your clients which is why you consult as well as speak. You know you could do a better job at embedding consulting examples in your talks, and asking probing questions of those interested after the speech. But you don’t have the right language and are not closing deals as often as you’d like.

The most profitable consulting practices are built from a strong speaking platform. In this session, you will learn how to identify your platform (topic, audience), market your practice from the platform, and leverage speaking to earn higher consulting fees.

You will learn:

  • What to do before, during and after the talk to get more clients
  • how *not* selling results in more deals
  • how to use improv techniques to close more sales
  • how to harness the power of getting prospects to tell their story
  • why your scarcity is your strength
  • how to multiply yourself
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Thursday, September 20
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to turn a speech into greater income, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Monetize Your Expertise” with Barry Banther CMC, CSP
  • “Cultivating $100,000/Year Clients(tm): How to Stop Chasing Single Speaking Events and Start Creating Wealth” with Brian Lee, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.

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