Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, October 10
Establishing and Leveraging
Your Thought Leadership
to Create a Steady Flow of Engagements

with Ken Lizotte, CMC

Ken LizotteSo you’re a thought leader who is generating unique and original ideas and advice.

How do you let the world know about these ideas, so you get recognized for your contribution? And once you start to get recognized, what should be your strategy for getting the most results from the speaking opportunities that arise?

Our next program will give you a solid approach to answering these questions.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Mark your calendar:

Intensive — Cementing Your Thought Leadership

Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.

If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.

How do you do that? These three recordings will give you insights into how to establish your thought leadership.

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “How to Become a Thought Leader” with Randy Gage
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Easy way to start podcasting — Randy Gage

If you want to start a podcast, but the prospect seems daunting, check out Anchor (anchor.fm). It is simply the best, easiest and quickest way to get started. You can start tomorrow on your smartphone.

(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur” and “Booking More Business in Difficult Times.”)

Use the micTom Terrific

I recently did a presentation for older adults and was reminded that some people have hearing issues. If a microphone is available, use it. I was thanked afterwards for using the microphone.

Square invoices help you get paid instantlyAlan Berg

If you use the Square (squareup.com) credit card reader, you can also use Square invoices from your laptop or phone. They’ve recently added invoice reminders, so they’ll send emails 1 and 3 days later if they don’t get paid (and you can customize the timing for the invoice reminders). Great also for BOR if the customer doesn’t have their credit card on them. Send them an invoice and they can pay it on the spot. You can also schedule invoices to be sent in the future.

Leverage your contentSally Foley-Lewis

If you host a podcast you have a lot more than a podcast! The audio can be transcribed into a blog post. The more episodes you have, the more transcripts you have that can become a compilation book.

If you record your podcast with video then you can add a vlog to your content offering: posting to your social media. The video can be cut for promotional purposes: 1 minute can be used on Instagram.

Unique way to promote your blog postings on LinkedInWendy Kalman

In addition to promoting my weekly blog directly on LinkedIn, I’ve also created an article with a preface of sorts to explain why I write. Importantly, this piece includes links with the first two lines to each blog and so it acts like a table of contents. I usually update it weekly and then share it a day or two after the original post, to give me more exposure. My LinkedIn posts feed directly to Twitter. Once in a while I also share this article in a Facebook post as an easy way to gain access to all my blog postings plus the preface. I prefer using it than the blog platform’s author page for sharing purposes.

Crowd control tipsJim Cathcart

Three things influence crowd behavior quicker than any others: light, sound and movement. Usually in that order.

  • To gain control over a boisterous crowd at a big event, start with lighting. Do whatever you do suddenly so that it interrupts their conversations. Suddenly dim the lights where they are and go to full lighting in the place where you want them to be. To end the reception, dim the hallway lights and go to full lighting in the main room where you want them to go. Simultaneously, turn off any sound systems in the reception area and announce at high volume, “Ladies and gentlemen, please join us now in the main ballroom!” At that exact moment, have your event team, positioned throughout the crowd, immediately start moving into the ballroom. The light catches their attention, the sound change gives them directions, and the movement stimulates their cooperation. Do not repeat the announcements or plead with people, just do the above and then assume cooperation. They may hesitate at first but they’ll soon follow.
  • In a meeting room with a high noise factor and people who don’t want to stop talking, use the same process: dim the room lights while going full lighting on the stage. Begin with a bold and loud greeting and then ask for a response; show of hands, applause, etc. Once they are engaged: DO NOT say, “Before we begin...” because you HAVE begun! And don’t make “Housekeeping Announcements.” Just say, “Here are some things you will want to know during our event.” Then share the details briefly and generate excitement for the next presenter or topic.

Professional photo shoot tipsRebecca Morgan

Last week I had new professional photos taken. Although I’ve had this done numerous times, I learned a few things with this shoot that helped make these some of the best shots of my career.

  • Have a professional makeup artist do your makeup. Even men! The artist will know how to enhance your natural features, cover up unflattering parts, and make you feel even more confident. It’s worth the extra time and money.
  • Have the makeup artist or a detail-oriented friend with a good eye accompany you to the shoot. My friend straightened my jacket, suggested good poses, spoke up when a pose was unflattering, tamed errant hairs, and helped me look my best so the photographer could focus on capturing the right lighting, background and expression.
  • Try shooting outside instead of a studio. All my past professional shots were in a studio. But the new ones are against interesting backgrounds. Even the slight wind helped add interest as my hair naturally flowed in the wind. (Some wisps will have to be Photoshopped out, but we’ve had to do that even in studio shoots.)
  • Think through wardrobe changes that can provide a variety of looks. Since there was nowhere to change outside, I took 2 blouses that could easily be added over a base blouse to change the colors, along with jewelry changes. Some shots were with a jacket and some without. Since we were mostly interested in close-ups it didn’t matter that my skirt stayed the same. This added more variety.

The session with 6 backgrounds took about 75 minutes and I now have nearly 90 shots that will work for various uses.

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” January visit to the Philippines. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Technology Tips

Discount softwarePamela Mitchell

Anyone who uses the web for their business should join Appsumo’s (appsumo.com) email list. They have flash sales on business software — think Groupon for entrepreneurs. You can pick up lifetime deals for $39–79 on software that would normally cost that monthly. It’s a great way to cut costs or to try a new feature on your site with low risk.

Make me scroll, and lose meJeff Davidson

Does your website make visitors scroll unnecessarily? Do you seek to entice visitors via a link that offers “10 things you’ll learn,” or “the 6 benefits of attending”? Instead of offering a roster that I can read and save for future reference, many sites require the reader to scroll through a variety of pictures with captions.

The pictures take time to load, are not easy to navigate, and by the time I reach the 5th or 6th item in a roster of ten items, I wish I hadn’t visited at all. To capture and retain attention, offer your rosters in a manner that visitors can quickly peruse, to determine whether or not the roster merits more of their time.

Icons are the new bulletsEllen Finkelstein

Replace boring bullet points with icons. Your slides will be more meaningful and look more modern.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: How do you handle it when an audience member — or even a client — turns the discussion to a controversial political view — whether you agree with it or not?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Jessica Setnick

Three-pronged approach to handling a political or any other off-topic comment:

  1. “Thank you for your comment.” Or “I appreciate you sharing your view.”
  2. “However, it’s out of the scope of what we can cover in this session.” (Optional: “I’d welcome the opportunity to talk with you more about it after the session.”
  3. [Break eye contact, move on.]

Gene Konstant

Simply state the obvious: “That’s not the subject of this discussion” and usually — no matter what opinion has been expressed — about half of those present are relieved and happy to get back on target.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Wednesday, October 10
Establishing and Leveraging Your Thought Leadership to Create a Steady Flow of Engagements
with Ken Lizotte, CMC

Ken LizotteIt’s no secret that thought leadership separates you from everyone else. But it’s not necessarily easy to 1) establish yourself as a thought leader and 2) cultivate a following that results in business. However, these things CAN be done, it just takes focusing on activities that will pay off and get you where you want to go.

What’s the most effective way to leverage your thought leadership to acquire more top-flight speaking engagements? Should you prioritize social media, podcasting, blogging, videos, articles, an e-zine? Since you can’t do it all, which actions will spawn the most results? And what can you do during a talk to generate spinoffs?

As you attain momentum, how can you sort through speaking opportunities so you don’t waste your time on those that are unlikely to pay?

In this program you will learn:

  • The #1 factor for employing social media to greatest business advantage
  • The power of “fresh thinking” — how reflection and new data can raise you above and beyond the competitive pack
  • How to win an audience’s attention (and new business) even when you’re not the featured speaker
  • How to set up an “e-blast” system that attracts new contacts and keeps word-of-mouth flowing
  • What e-blast formats will grab your subscribers’ attention by emphasizing your value proposition and converting your e-blasts into speaking gigs
  • How to keep your e-blasts fresh and non-invasive so they minimize your “unsubscribes”
  • The smart “duh” strategy of employing your natural network
  • How hiring a “speaker manager” can produce great results

At the end of this session, you will have learned action steps you can take immediately within a long-term “thought-leading” strategy that will keep you achieving your speaking goals. Your newfound status as a thought leader will elevate you to the next level.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, October 10
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more tips on using social media and technology to help you establish your thought leadership, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Growing Your Business in the Digital World” with Randy Gage
  • “Sell from the Stage Without Being Smarmy” with Ava Diamond

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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