Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Monday, October 22
From Telling to Teaching:
Transform Your Keynote to Training
for More Sales

with Courtney Ramsey

Courtney RamseyWe often hear people talk about how to go from being a trainer to being a keynoter. But what about going in the other direction — from having a dynamic keynote to delivering a training program?

Why might you want to do that? To have something besides the keynote to offer a client.

Even if you’re an accomplished speaker, creating an effective training program is a different skill, and takes a different approach. Our next program will help you learn how to do that.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Mark your calendar:

  • Wed., Nov. 7 — “Everything You’ve Ever Wanted to Know about Protecting Your Intellectual Property and Not Infringing on Others” With Russ Riddle, JD

Intensive — Cementing Your Thought Leadership

Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.

If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.

How do you do that? These three recordings will give you insights into how to establish your thought leadership.

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “How to Become a Thought Leader” with Randy Gage
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

More details

All SNN single-focused intensive packages are detailed here.

From the Editors

Please help us promote a fundraiser for Together We Can Change the World to honor the United Nations International Day of the Girl. Between Oct 12–17 TWCCTW will receive all of the proceeds for every VIP pass purchased for the virtual International Speakers Summit. Please share this link with your speaker pals so they can learn from over 100 speakers (many are SNN subscribers) for only $97.

TWCCTW is a non-profit focused on helping women and children in SE Asia rise out of poverty. Twice a year, a group of 15 speakers visit the projects and speak to the business communities to raise funds. If you’re interested in applying to go on a trip, download the application.

Miscellaneous Tips

Step it up! — Randy Gage

Stop giving speeches. Start creating experiences.
Stop writing books. Start taking people on adventures.
Stop offering services. Start providing transformations.

(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur” and “Booking More Business in Difficult Times.”)

Storytelling advice from Kurt VonnegutSusan Fee

Create and tell compelling stories with the advice of Kurt Vonnegut: “Every sentence must do one of two things — reveal character or advance the action.”

(Editors’ note: Get more great ideas on becoming a great storyteller from our 3-recording intensive, “Storytelling Secrets from the Masters” featuring Emory Austin, Jon Schwartz and Doug Stevenson.)

Presenter coaching tipJim Cathcart

If you’re coaching presenters, consider just letting them be themselves while doing what’s needed for the audience. Help them stop attempting to impress, earn a good grade, or deliver a speech like a performer.

How to position tough loveVickie Sullivan

I saw this exchange in a business meeting. The topic: the best response when someone’s stuck in their story. Here’s how it played out:

The leader: These folks need to stop playing the victim card. Forgive and move on. They are just stuck. Yes, some of this stuff is justified ...

The group: Nods of agreement.

Me: Cringing over my coffee cup.

I have these “reality check” conversations all the time. Regardless of our best intentions, this message is ineffective without the proper setup. You can’t verbally punch someone, then expect them to hear whatever empathy you give later. The first thing you say sets the tone for the interpretation.

The best approach: Pay attention to what you plan to say before you launch into the reality check. By brushing past the pain of the situation, we unintentionally veer into “time to move on” territory. If that’s the first thing the recipient hears — just get over it — they will ignore you.

Yes, reality checks are needed. Before you give one, though, check your motive. Are you dispensing this hard advice to make yourself feel good or to actually help someone? The former is just a rant — that’s a “happy hour” conversation. If it’s the latter, frame it up first. This will give the recipient the path to heed your recommendation.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” January visit to the Philippines. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Travel Tips

Airlines’ connectivity rankingsRebecca Morgan

Compare how major airlines stack up for connectivity and charging in the air.

(Editors’ note: Rebecca provided a detail-filled teleseminar on how to earn the most valuable miles/points for your travel goals in her session, “Crafting Your Reward Miles/Points Strategy and Getting the Highest Value from Travel Rewards”).

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Monday, October 22
From Telling to Teaching:
Transform Your Keynote to Training
for More Sales

with Courtney Ramsey

Courtney RamseyAs you exit the stage from your signature keynote, your client excitedly asks, “What else do you offer? We’d love to have you back!” Great. Now’s the perfect time to offer your training program.

What? Don’t have one? Courtney’s program can help you fix that.

Some speakers think, “I’ll just talk longer” to make it a training. That’s not how training works. Training and keynotes have different designs and delivery styles. You need to be a good presenter for both, but the best trainers know how to make the audience the star.

In this session, you will learn the basics of creating a custom training course. We’ll skip the basic adult learning concepts and presentation pointers and jump right into the good stuff: setting your learning objectives, creating unique activities from scratch, and setting up the flow of any session so your audience stays engaged. You’ll walk away knowing how to turn your keynote into a training session.

In this program, you will learn to:

  • differentiate the objectives of your keynote from your training course
  • create behavior-based learning objectives that help sell your course
  • develop activities based on your keynote content to make your course memorable
  • format your course so participants stay engaged and learn new skills
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, October 22
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ways to keep your participants engaged, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Keep ’Em Engaged and Attentive: Having Effective Interactivity in Every Program” with Izzy Gesell, CSP
  • “Get Your Audiences Involved and Get More Business” with Karen Lawson, PhD, CSP

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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