Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Wednesday, November 7
Everything You’ve Ever Wanted to Know
about Protecting Your Intellectual Property
and Not Infringing on Others

with Russ Riddle, JD

Russ RiddleHave you ever had someone take something you created — a description on your website, a workbook, a whole seminar — and pass it off as their own? How did you feel about that?

On the other hand, have you ever taken something someone else has created — a photo, a logo — and used it on your website or on your slides?

Intellectual property can sometimes be tricky. When is it okay to use something you find on the internet, and when isn’t it? When do you need to get permission, and how do you do that?

How do you protect the intellectual property that is your own?

These important questions will be addressed in our next program.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Mark your calendar:

  • Tue., Dec. 18 — Terry Brock, MBA, CSP, CPAE, will share cutting-edge, practical, real-world advice about how speakers, authors, consultants and other thought leaders can utilize live video, recorded video, and messaging video to expand their influence.

Intensive — Cementing Your Thought Leadership

Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.

If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.

How do you do that? These three recordings will give you insights into how to establish your thought leadership.

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “How to Become a Thought Leader” with Randy Gage
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Create Space & KDP book layout resourcesCheryl Jones

These are the suggestions I received to my request for Create Space & KDP book layout resources.

Rebecca Morgan Special deal — 1:1 consulting with Rebecca Morgan for tax-deductible donation to help disadvantaged women and children in SE Asia. This raises money for our “Together We Can Change the World” January visit to the Philippines. $125 for 1/2-hour consultation; $200 for 1 hour. Donate then set your consultation time at bit.ly/RebeccaTime.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: If you create online posters/graphic memes with your own quotes (not quotes from others):

  1. How do you decide which of your quotes to use?
  2. Do you include your photo? Why or why not?
  3. Do you include an image of your book the quote is from?
  4. Do you include your website?
  5. How do you circulate it beyond social media?
  6. Do you print them on postcards or posters to sell or distribute to prospects, clients, or audience attendees?
  7. Give us a direct link to *one* sample (not just to your general website)

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Rebecca Morgan

I just started creating memes. I included my photo as I have about a dozen from a professional shoot last month. I will also use photos I’ve taken on various international trips that go with the quotes. I choose the quotes from key uncommon phrases from my books. Sometimes I include a photo of the book, sometimes not. I used it on social media right now, but have added them to my slide deck. I will also invite attendees to download ones they like from a page featuring all of them. I may print them on postcards — I’ll gauge the demand. Mine can be seen here.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Wednesday, November 7
Everything You’ve Ever Wanted to Know
about Protecting Your Intellectual Property
and Not Infringing on Others

with Russ Riddle, JD

Russ RiddleAs a content creator (speaker, trainer, author) your most valuable asset — aside from people — is your intellectual property. How do you protect your IP? For example, can you protect a book or speech title, and if so, how? What if someone else uses your titles?

What about using other people’s IP? What constitutes fair use? How would you get permission to use a photo of a celebrity or section from someone’s book? What about if you want to use someone’s model in your talk, article or book? Can you put clients’ logos on your website or slides?

This session will help you better protect, manage, and insure the cash cow of your IP as well as avoiding huge bills from others who say you infringed on their rights.

You will learn to:

  • distinguish between the intellectual property types
  • ensure ownership from the outset (employees vs. contractors)
  • ace copyrights and avoid copy-wrongs
  • master the trademark do’s and don’ts
  • preserve, protect & defend — police your I.P.
  • respect others’ cash cows
  • avoid “public domain” land mines
  • capitalize and comply with licensing opportunities
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Wednesday, November 7
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more advice about protecting your intellectual property, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Legal Issues Business Owners Must Know to Protect Themselves” with Cole Silver, JD
  • “Ten Things Infopreneurs Must Know *Now* to Protect Their Intellectual Property” with Victoria Stein, JD

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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