Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Tuesday, December 4
How to Write a Superstar Speaker Press Release
to Attract the Attention, Business,
and Applause You Deserve!

with Barbara Rozgonyi

Barbara Rozgonyi“Build a better mousetrap, and the world will beat a path to your door” Ralph Waldo Emerson is credited with saying.

But there are two things wrong with this. First, Emerson didn’t say it, and second, it’s just not true. At least not today.

Yes, your products and services have to be good, or even better. But unless you get the word out about them, no one is coming to your door.

One of the ways to get that word out is through press releases, and the expert in our next session is a “Creative PR [Personality + Reputation] Visionary” who will show you how to put this important resource to work for you.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Mark your calendar:

  • Tue., Dec. 18 — “Use Video to Communicate, Connect, and Cash In” with Terry Brock, MBA, CSP, CPAE
  • Thu., Jan. 3 — “Frankly Speaking: Insider Information (Most) Meeting Planners Won’t Share with Speakers” with Bonni Scepkowski, SFP and Maralynn Adams, CMP. Details coming.
  • Tue., Jan. 22 — Bronwyn Hesketh will discuss what you need to know to get booked by international bureaus. Details coming.
  • Thu., Feb. 7 — Kelly Notaras will share how to use your book to build your platform. Details coming.
  • Tue., Mar. 5 — Kelly Swanson will discuss how to craft your brand story to sell get decision makers to pick you. Details coming.

Intensive — Strategies and Tactics
for Generating Recurring Revenue

Steady, recurring revenue sounds great, doesn’t it? No more worrying about down months or client cancelations. You know your nut will be covered each month so you can sleep soundly and enjoy life.

But getting there isn’t going to happen instantly. There are pitfalls to avoid and strategies that will take a while to refine. Why not learn from what others have figured out so you can start without stumbling?

These three recordings will help you figure out what you need to have in place before you launch a recurring revenue program, as well as how to keep it humming.

  • “How to Run a Membership Program that People Actually Want to Join and Renew” with Joy Duling
  • “The Professional Speaker’s Blueprint to Monthly Recurring Income” with Stu McLaren
  • “Create a 6-Figure Income with Your Daily Content Machine” with JB Glossinger, MBA, PhD

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Primer on intellectual propertyAl McCree

Seth Godin’s most recent Akimbo podcast, 11/20/18, “All Rights Reserved,” is an excellent primer on intellectual property and probes many questions for the future. Since 95% of what all speakers own is intellectual property, everyone who subscribes to SNN should listen.

(Editors’ note: Al conducted two information-packed SNN teleseminars: “Using Music in Your Speech Legally, Ethically and Effectively” and “The Good and Bad of Selling Your Audio Programs Online.”)

Six steps to get bookingsSteve Markman

  1. Create high-impact presentations. Audiences want to acquire actionable information they can take back to their organizations. They don’t want to hear that your firm is a leader in this or that subject area. A solid, informative presentation that is purely educational and does not promote a product, service or your business will create instant credibility and obviate the need for a “sales pitch.” A presentation that turns out to be a sales pitch will ensure low evaluations by the audience and a one-way ticket home from the meeting organizer.
  2. Target the right audience. Thoroughly research the events for which you can propose yourself as a speaker, as a solo presenter or as a panelist. Identify speaking engagements whose audiences represent the customers and industries your organization wants to reach. While you are talking to the organizer you can find out if they pay for any presentations and if so what format (e.g., perhaps they pay the keynote speaker but not the speakers delivering workshops).
  3. Develop a proactive speaker placement program. Getting speaking gigs takes a lot of effort. It’s fine to evaluate unsolicited speaking opportunities if you’re lucky enough to receive them. However, having someone — yourself included — dedicated to the task who will aggressively identify opportunities, develop relationships with event organizers and write and submit speaker proposals, should lead to an increase in the frequency of speaking engagements.
  4. Decide on the geographic area to target for speaking engagements — locally, regionally, nationally or even internationally.
  5. Learn the process for submitting a speaker proposal to the event organizer — take care to follow the process for submitting a proposal, which includes writing a presentation abstract, submitting your bio and speaking expertise, and, of course, meeting the proposal deadline date. Make sure you tailor the abstract and the bio to each speaking opportunity so that they fit the objectives of the audience.
  6. Follow up continuously and persistently with the event organizer to help stay above the noise, since you will often be competing with many, many others for the same speaking slots.

By developing an effective speaker placement program for yourself, you will have taken a big step in the right direction. . .and maybe started on the road to becoming a paid speaker.

(Editors’ note: Steve shared lots of great info in his SNN teleseminar, “Secrets of Landing Many More Speaking Engagements.”)

More on evacuation plans

Tom Krauska

After a tornado almost hit our house, I took these steps:

  • Put sneakers next to my bed — broken glass is a possibility.
  • Have a basket I can grab to take important stuff — extra credit cards,keys etc.
  • Built a safe room in case we do have a tornado coming our way. Here’s mine.
  • Have extra cash since most ATMs won’t be working.
  • Got CERT training from our local police/fire department.
  • Took pictures of my house and all its contents. I post these in an album on photos.google.com.
  • Always have close to a full tank of gas to get out of town if needed. Also know how I can get out of town in case of an emergency.

Cheryl McLaughlin

In preparation for a disaster, I have 3 copies of everything in 3 different mediums (or more). “Everything” is what would get my personal, business and office lives back up immediately. That includes copies of files in these formats and locales:

  1. A complete, fairly recent, encrypted computer and database backup on thumb or portable hard drives in the safety deposit box (switched out monthly). Cloud services can go down due to hacking, power outages and natural disasters that knock out infrastructure.
  2. In the cloud
  3. Paper (important documents)
  4. A second encrypted hard drive copy at a second secured location (not in your neighborhood), preferably a second home, your attorney, etc. (secured especially in this data privacy/security era with GDPR).

Rebecca Morgan Would you like an easy way to create a new book in Q1/19? Join Rebecca Morgan in her 3-part virtual mini-course that will guide you through the process of creating a slook™ — a robust book featuring your speech slides and content. She created a 232-page slook in a month for a popular talk for pre-sale and BOR. You can too! Details coming soon, or email Rebecca@RebeccaMorgan.com to reserve your space.

Technology Tips

Remote recommendationStephen Libman

I use the Spotlight Presentation Remote (Bluetooth mode — no dongle required). It does things no others can and the slim design fits comfortably and discreetly in your hand. Lasts forever on a charge.

Travel Tips

Find amazing food in every localeKen Braly

This travel writer uses this strategy to find amazing food in every locale.

Requests for Info / Advice

Speaker branding strategist wantedShumi Shetty

Would you be able to recommend a few speaker branding strategists and website designers? I’ll compile the responses for SNN.

Seeking workshop designerTim Wackel

I’m looking for someone who could work with me to create workbooks to support my sales training workshops. I need an instructional designer and perhaps a graphic artist? Every workshop has a complete PowerPoint deck that we can use as a springboard. Who have you used for these jobs? I’ll compile the responses for SNN.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What one (or two) new activities did you try in 2018 that helped you grow your business?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Tuesday, December 4
How to Write a Superstar Speaker Press Release
to Attract the Attention, Business,
and Applause You Deserve!

with Barbara Rozgonyi

Barbara RozgonyiEver wished you could attract attention as a superstar speaker and/or author, but didn’t think you had the PR skills or the media connections you need to stand out? It’s hard when you don’t have the skills to get the media’s attention. But with a simple, proven formula for writing a winning press release, coupled with surefire distribution resources, you’ll garner the media attention you deserve.

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals.

Wondering how a document with less than 500 words can promise so much? Find out how a humble press release is so much more than who, what, when, where, and why.

If you’re ready to create buzz for your speaking business and/or book(s) with innovative PR tools to generate more attention, leads, sales, and applause, register right now!

You will learn how to:

  • instantly recharge your mindset to think like a PR superstar
  • effortlessly repurpose your message with a fail-proof PR recipe
  • easily reroute your news via Cinch or Scenic distribution routes
  • naturally increase value for meeting planners, associations and events
  • elevate your status to the top on search engines and short lists

Bonus for purchasers of the live or recorded session: Barbara’s “Success Secrets of the Online Marketing Superstars” PR chapter.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, December 4
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more tips for getting the attention of the media, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “How to Be More Newsworthy and Get More Media Coverage” with Todd Brabender
  • “How to Deliver the Perfect Pitch to Journalists, Broadcasters & Bloggers and Hit It Out of the Park” with Joan Stewart

With your order of this live or recorded session, at checkout you will be offered these recordings.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com
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