Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Tuesday, March 5
Where the Art of Story
Meets the Business of Persuasion

with Kelly Swanson

Kelly SwansonIn our most recent program, we focused on how to use stories to move an *audience* to action. In our next program, we’re looking at using stories to move *buyers* to action.

Kelly Swanson has a formula for crafting a compelling story that promotes your brand and your business.

Simply telling the meeting planner or hiring executive about your services won’t set you apart from the crowd. Weaving a story that aligns with their motives will make you stand out.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the dates:

Intensive — Vault Your Business to a Much Higher Level

If you aren’t famous (yet!), you can still create a lucrative career. You can speak around the world for handsome fees and/or to see sights you’d not see otherwise.

It starts with having the idea and desire. Do you want a TV show? Well-selling book? Popular podcast? Newspaper column? So many options, how do you decide on what to focus?

These three recordings will give you the inside scoop on what’s possible, and some ways to get started on taking your business to the next level.

  • “How Non-Celebrity Speakers Can Build a Lucrative Career” with Warren Greshes, CPAE
  • “The World Tour of You: How to Become a Global Speaker” with Fredrik Härén, CSP, CSPGlobal
  • “Are You Thinking Big Enough? How to Have Your Own TV Show, Write Bestselling Books, and Sell Truckloads of Products” with Chris Widener

More details

All SNN single-focused intensive packages are detailed here.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Miscellaneous Tips

Consider how to convert free online course to paid certificationJay Arthur

In 2011, I created a free, online course. In 2012, I added a 120-question test for certification. I charge $97 when participants pass the test. We send diplomas electronically. It has generated $44,000 in revenue since its inception.

(Editors’ note: If you want more info on how to do this, join us on May 1 for our teleseminar “Turn Your Presentations into Profitable Online Courses Quickly” with James Robbins.)

Interesting article on how Millennials are changing trainingRebecca Morgan

This article outlines six ways Millennials are changing training. You need to know this if you have Millennials in your audiences.

Tips for when the projector goes off during your talk Jeff Davidson

Nearly all speakers have experienced the heartbreak of having a projector malfunction. There’s no substitute for testing and retesting the equipment prior to your presentation, but situations do occur! Bulbs burn out. Wires become loose.

After you’ve given your best effort to address the problem on the spot and failed to fix it, ask for help. You will probably have anywhere from 30 seconds to 3 or 4 minutes to fill, before a new bulb or some other gizmo can be installed. Show the audience that you’re in command in such unanticipated situations.

Demonstrating that you’re quick on your feet and good with a quip is the easiest way to retain the interest and favor of everyone in the room. Here are some comeback lines, quips, and ploys I’ve learned from fellow speakers to save the day, or more accurately, capture the moment:

  • “You weren’t that interested in my slides anyway, were you?”
  • Pointing a blank screen: “Please look up at the screen and follow along...”
  • “At least the microphone works.”
  • “Actually, my slides have more color to them.”
  • Staring at the equipment, “Go ahead, make my day.”

The real reason we do the wrong thingsVickie Sullivan

Have you ever had a conversation with someone and thought afterwards, “This is gonna be a train wreck”?

In my younger, more brash days, I used to think some folks were just stupid. The wiser version of me now has a different theory: We use the wrong standards to define what we need. Two ways this mistake shows up:

  • Right path, wrong time. Too many of us determine what we need by what’s going on around us. We get excited about an idea or opportunity and dive right in. The story in our heads: I need to do this now, or it will go away. That fear can blind us to the bigger question: “Is it really the right time to go down this path?”
  • Love the players; ignore their role. A lot of folks base their needs on the people providing the help. The assumption here: “I trust X; therefore, I need whatever they have to give.” If we go beyond that emotional connection and ask ourselves, “Based on what I need right now, is this person the best option?” then many disasters can be averted.

Making costly mistakes happens to the best of us. By taking a hard look at the standards we use to define our needs, we can make sure blind spots don’t take us down the wrong path

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

Technology Tips

Put your contact info on your cordsRachel Wagner

I place a label with my name and mobile number on my laptop’s power cord, HDMI cable, etc. I learned this lesson the hard way after leaving the power cord after my presentation and didn’t realize it until I was home, a 30-minute drive away.

(Rebecca’s note: Add your photo to your label so if you leave something behind the staff member might say, “S/he was just here” and try to find you. Affix this label to *anything* you could leave behind, including your laptop, phone, etc.)

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What do you have pre-planned for when the electricity goes out during your presentation?

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Rebecca Morgan

When speaking in emerging countries, sudden losses of power are common. The room goes dark for a few seconds or more while waiting for the generator to kick in. Then the projector has to reboot and you have to set up your slide deck again. It takes some tap dancing to come up with a quick dyad while you regroup. Thinking through ahead of time what questions you might have them discuss with a partner on a moment’s notice helps and can be done in the dark.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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SpeakerNet News Teleseminar Info

Tuesday, March 5
Where the Art of Story
Meets the Business of Persuasion

with Kelly Swanson

Kelly SwansonA successful speaking business is founded on selling and marketing. If you can’t master that, you won’t have a sustainable business. Selling is about making people like you, trust you, believe you, and feel like they know you.

In today’s overly crowded marketplace, every speaker is shouting to be heard above the noise. This does nothing to influence your buyer to pay attention to you. Just picture every LinkedIn random message you get with someone wanting to connect. The key to standing out in this market is not just to be heard above the noise — but to be trusted in it. Information is easily accessible and free. Clients don’t buy your product, they buy the experience you create in delivering your product. The experience earns the business. Build trust before you start telling people what they should do.


Story. It’s your strongest tool. Science backs up its power. Psychology sings its praises. If you aren’t using story to sell your business, you are simply adding more noise to a crowded market and that’s costing you money.

It’s not as simple as telling a story. It must be compelling. It must be relevant. It must accomplish its purpose and align with your buyer’s motives. It must contain the key strategic components.

Learn Kelly’s Story Formula and her framework that will ensure you connect every time, so that you’re not just telling them what to do, you’re making them WANT to do it.

You will learn:

  • how story is a tool, not just a form of entertainment
  • Kelly’s Trojan Horse Philosophy on standing out in a crowded market
  • Kelly’s Story Formula — the three elements that create a compelling Brand story
  • Kelly’s framework for crafting that brand story so that it achieves the desired effect
  • tips on how to make the story more compelling
  • how to talk about yourself without talking about yourself
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, March 5
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for finding powerful stories from your own life, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Extraordinary Stories in an Ordinary Day” with Judy Carter
  • “Digging for the Treasures in Your Stories” with Emory Austin, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

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