11/29/2019

Editors: Rebecca Morgan & Ken Braly

See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.

Follow us on Twitter at twitter.com/SpeakerNetNews

Teleseminar Info


Thursday, December 5
How to Write a Quality Book
Quickly — in 7–28 Days

with Dianna Booher, CSP, CPAE

Dianna BooherDo you know people who have worked on writing a book for years? Are you one of those people?

What if there were a process that could — in weeks to a month — take you from having the idea for a book to having the finished manuscript in your hand? There *is* such a process, and in our next program you’re going to hear all about it.

If you’d like to shorten considerably the interval between *thinking about* a book to *having* a book, don’t miss this program.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.


Hold the date:


Intensive — Adapting Your Content
for Lucrative E-Learning Courses

Colleagues are making big bucks with e-learning, both for individuals and for corporate clients. E-learning is not just uploading webinar videos, especially if you want to get into the lucrative continuing education market. It needs to have components that prove attendees understand the information.

With these three recordings, you’ll hear different approaches and strategies for making high-quality e-learning to sell to your clients and individuals.

  • “Cracking the Continuing Education Code for a Healthy Revenue Stream” with Jeff Justice, CSP
  • “Creating a Quality Video Course” with Mark Camacho
  • “Multiply Your Income by Leveraging Your Speech Content into a Training Product That You Don’t Have to Deliver” with Shep Hyken, CSP, CPAE

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Website oversights that impact resultsRosalind Sedacca

Look at your website and other marketing material with fresh eyes as would a new visitor. Does your Home page reflect an instant clear message about who you are and what you do? Too often we’re so close to our business we assume visitors will understand what makes us stand apart without saying it. That’s a serious mistake.

Use bold, compelling headlines and subheads throughout to attract attention to your message. Use a typeface and font large enough for easy reading. Too many designers make the type small, faded, and tough-to-read due to their focus on design elements. Your website is not a work of art. It’s a business marketing tool that must be READ easily to quickly convey important messages that distinguish you from the competition. No one hires you for your layout. Speakers are about words and messages. Make sure yours stand out for all the right reasons!

(Editors’ note: Roz offered lots of useful ideas in her SNN teleseminar “Generate New Revenue by Securing Mini-Sponsors.”)


SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

Technology Tips

If your email is being blockedBeth Terry

If your primary email address is at AOL, Hotmail, or Yahoo and you think you may not be getting all your emails, try switching to a — um — less-1990s address. To get through the ISP’s firewall, I ask them to safelist me, emphasizing to them that I only send to verified opt-ins.

If your email is blocked at a company’s firewall, let the recipient know and ask them to talk with their IT folks to safelist your address. I ask my client if they mind me emailing the webmaster directly. When I get permission, I do that and ask to be safelisted. I’ve even called a couple of them to get through.

As a last resort, if you can isolate the ones not being delivered, send a note through a neutral email address like Gmail and work it out that way. Set up a specific address for those people and send again. I’ve been able to get past the web gatekeepers who block my personal email, but don’t block my Gmail address — it’s the only reason I have that address.

The bottom line is to stay on top of your bounced emails.


Control-Z to recover lost textRita Risser Chai

Have you ever been writing and accidentally erased what you wrote? Ouch! On a PC, hit Control-Z and it all comes back! This may be old hat to you, but I just learned it and it has been such a time saver for me.


SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

What to ask for if an airline changes your flightWendy Kalman

You might get more than you think. This article spells out policies for American, Delta, United, and Frontier.


Helpful packing videoTim Durkin

This video changed the way I pack and I haven’t had to check baggage in a very long time.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: Now that the year is winding down, look back and share the one best idea you implemented this year that yielded business.

Send your brief, pithy responses to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Joyce Weiss

I have been updating my LinkedIn Profile after learning from our gurus Terry Brock, Gina Carr, and Phil Gerbyshak. LinkedIn works when you know how to stop selling to your connections and post informal videos weekly. Last week a former client called me after viewing one of my weekly videos and hired me as her personal communication strategist. It’s worth the time and investment to join LinkedIn Premium.

(Editors’ note: Phil Gerbyshak just conducted an SNN webinar, “LinkedIn Profitability for Speakers.”)

SpeakerNet News Teleseminar Info


Thursday, December 5
How to Write a Quality Book
Quickly — in 7–28 Days

with Dianna Booher, CSP, CPAE

Dianna BooherHave you been promising to “write that book” someday? For months? Years? Do you fear writing a book will take “too long”? Is it hard to “get your arms around” such a big task? If you are a multi-published author, do you feel as though you “reinvent the wheel” with each new book because you have no process?

Whether you are a seasoned or an inexperienced author, you may find yourself grappling from time to time with competing ideas, hectic schedules, and distractions — all of which complicate getting ideas from brain to bookstore.

In this session, you’ll learn a 12-step, repeatable process for going from idea to first draft to final manuscript fast. The program provides practical, specific tips and techniques for conceptualizing, researching, organizing, drafting, editing, and using assistants efficiently.

For example, you’ll learn how to:

  • research and interview both efficiently and effectively (the do’s and don’ts: what works efficiently — but may not be effective)
  • organize your entire project in less than an hour
  • edit in layers to prepare an accurate, appealing book
  • get meaningful feedback on your manuscript to improve quality and sales
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Thursday, December 5
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25



Special Limited-Time Offer:

If you would like more ideas about enhancing your business with books, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “How Strategically Published Books Can Promote a More Profitable Career or Business” with Dianna Booher, CSP, CPAE
  • “The Ten Most Important Things to Do to Finish Writing Your First Book” with Mary Marcdante

With your order of this live or recorded session, at checkout you will be offered these recordings.


About Advertising in SNN
Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel

About SpeakerNet News

Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright ©2019 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).