Editors: Rebecca Morgan & Ken Braly

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Teleseminar Info

Tuesday, May 19
Sell Beaucoup Books with Sponsorship
with Charmaine Hammond, CSP

Charmaine HammondThese days it pays to be creative. Even with significant economic slowdown, there are still opportunities for those who have a unique approach.

Our next program features just such a unique approach. Speakers have heard about finding sponsors to help a client pay for their speaking fee. But finding sponsors for your *book*? That’s different.

Come hear our expert, who has used sponsorships to get her books’ messages into the hands of readers around the world.

Read more about this session at the bottom of this newsletter, then register or pre-order the MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Save the date:

  • Wed., June 3 — “Design Engaging Virtual Events to Be More in Demand” with Robbie Samuels (webinar) — You’ll want to be on this live to experience the activities he will show you.
  • Thurs., June 25 — Chris West will walk you through the equipment you need to set up professional-looking Zoomcasts. Details coming.

Intensive — Surviving and Thriving in Tough Times

This time has brought many wrenches thrown into the economic machine that affects our clients and therefore us. You are scrambling to save the engagements, diversify your offerings and find other income streams.

It’s time to hear the wisdom from the last time we had a major economic standstill. Listen to these evergreen recordings from some great minds in our business. They will help you refine your strategies to propel you forward.

  • “Booking More Business in Difficult Times” with Randy Gage
  • “Growing Your Business in a Down Market” with Mark LeBlanc
  • “How to Get Clients and Audiences to Market for You — And How They Can Find Money to Pay You” with Jean Gatz, CSP

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Avoid being sued over using a photo of yourselfRebecca Morgan

Bill Honaker’s article, “Sued Over Social Media Photo: What Musicians Can Learn From Katy Perry’s Court Case” has implications for us using photos of us that others took.

(Editors’ note: Bill offered lots of info specific to speakers, trainers and consultants in his SNN teleseminar, “Legal Issues You Need to Know in the Digital World.”)

Transitioning from offering free help to feeVickie Sullivan

You may be getting heartfelt gratitude for all that free help you’re giving. Take in those well-deserved kudos — you stepped up when it counted. You rock!

How many needs did you uncover that you can help with later on? How many of those conversations are turning into next steps in your sales process?

In our generosity, it’s easy to forget to plant seeds that will generate interest in our help later on. Here are two kinds of “ideas” you can talk about now that can lead to next steps:

  • What’s the lesson here? When we ask about lessons, we usually get positive insights. That’s a great first step. The next step is to take a trip to the dark side and ask about the challenges. What cracks showed up that buyers didn’t know they had? What’s the ripple effect? Is this going to show up again? This is a great way to uncover urgent needs.
  • What’s next? After the encouragement, there is an opportunity to be aspirational. So, ask about hidden opportunities. Something like this: “What do you need to gear up for?” As the dust settles, folks will exhale a little and look around for what’s next. If you help them with that at the right time, a conversation can quickly turn from catching up to scoping out needed outcomes for the future.

At some point, getting new opportunities is going to matter in your business. Many of us put this off because the transition from helping to pitching feels uncomfortable. The key is to make this a smooth transition. If you haven’t already, plant these seeds now, so you can refer back to these conversations when it’s time to explore joining forces.

(Editors’ note: Vickie conducted two information-packed SNN teleseminars: Make More Money: Position Your Expertise for High-Fee Markets and Getting Big-Fee Speaking Engagements from Sponsors. You can order the recordings.)

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

Technology Tips

Audacity fix for Catalina Mac OSSusan Friedmann

How to fix “no audio microphone connection” on Mac OS Catalina 10.15 and Audacity 2.3.2. You must be running Audacity 2.3.2 or higher for this fix to work. Previous versions of Audacity don’t work with Mac OS Catalina. Here’s the line you need to copy/paste into the terminal window:
open /Applications/Audacity.app/Contents/MacOS/Audacity

You are performing this fix at your own risk.

(Editors’ note: Susan provided an information-packed teleseminar for us on “How to Profit from Exhibiting, Whether You’re Speaking at the Event or Not.”

Rebecca Morgan Make the most out of this downtime to create a product to sell before and after your talks and online. Join Rebecca Morgan’s “Produce a Product in a Month” 3-part, live, virtual roll-up-your-sleeves workshop June 16, 23 and 30.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

Don’t settle for airline credits — Randy Gage

You’ve probably cancelled or rescheduled a lot of airline flights during this pandemic. Airlines are facing a severe cash crunch, so they are pushing hard to provide credits instead of refunds for cancelled flights. If you protest loud and long, you can usually get refunds. Depending on the airline, their long-term viability may be questionable and your credits might not be real. Virgin Australia filed for administration, the U.S. equivalent of bankruptcy. Now the trustees are refusing the honor the vouchers people accepted for canceled flights and converted them to unsecured debt. Be mindful how willing you are to accept vouchers instead of refunds.

(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur” and “Booking More Business in Difficult Times.”)

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What are your best-practice tips for virtual presentations?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Zoom tipsBig Dave Ostrander

  • Clean your lens — Clean your camera lens with a cloth or tissue — every time!
  • Camera height — Have your camera lens at eye height
  • Turn on your camera — As an attendee, please turn on your video — don’t be a stalker
  • Better lighting — Adjust your light so it’s from the front of you, not the rear
  • Better sound — Airpods and earbuds have great sound microphone
  • Nicer background — Curate it, declutter it or use a virtual background with a logo
  • Look sharp — Higher image resolution makes you look more credible. A Logitech webcam (like a c922 or Brio 4K) will have better resolution than many old webcams or phone camera lenses
  • Make a comment — You can use the space bar, like a walkie talkie button, if you are muted and want to make a short comment
  • Dress up — Look professional. Your brand is on display!
  • Name yourself — You can rename your zoom window in the top right

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar Info

Tuesday, May 19
Sell Beaucoup Books with Sponsorship
with Charmaine Hammond, CSP

Charmaine HammondYou’ve marketed your book(s) to your mailing list, social media contacts, clients, and before and after your talks, and moved some books. You’ve done a slew of media interviews — perhaps even hiring a publicist — to yield few book sales. You’ve sold tens of books at book signing. You’ve run out of ideas.

Have you tried getting sponsorships? Sponsors can not only buy quantities of books, but can sponsor other elements of your book promotion. Charmaine has found sponsors for book-related clothing, printing, marketing and even a 32-foot motor home for her book tour.

Additionally, she’ll share why supporting a charitable cause can help you attract sponsors, creating a triple win.

Charmaine will share practical steps that work you can put into action immediately.

You will learn how to:

  • use sponsorship to help you create profitable book (and speaking) events, launches and tours
  • avoid rookie mistakes
  • double your book sales at events through collaboration and sponsorship
  • partner with one key group can help you attract sponsors
  • apply the 3 most important things to do so you are closer to a yes
Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Tuesday, May 19
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for promoting your book, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Selling Your Books by the Truckload” with Ted Rogers and Vickie Mullins
  • “How to Use Crowdfunding to Finance, Promote & Sell Your Next Book” with Allan Karl

With your order of this live or recorded session, at checkout you will be offered these recordings.

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