Editors: Rebecca Morgan & Ken Braly

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Teleseminar/Webcast Info

Wednesday, August 5
How to Sell Your Program Virtually (webcast)
with Chuck Reaves, CSP, CPAE, CSO

Chuck ReavesPicture this: you’re the meeting planner for a large organization. You have a conference coming up, and you know that you can’t meet in person, so your board has decided to hold a virtual conference.

You have a committee working out the technical aspects — how to get the word out to the intended audience, how to assure that attendees will be have a successful experience logging in and viewing the sessions.

Now, how do you select speakers?

Okay, turn this around. You’re a speaker who wants to get hired in this new environment. How do you do it? How do you market and sell yourself as the person who can fulfill the needs of that meeting planner?

That’s what this next SNN program is all about. If you’re seeking advice on booking more virtual presentation business, don’t miss hearing Chuck Reaves.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Save the date:

Intensive — Create Online Courses for Ongoing Passive Income

You’ve learned how to adapt your presentations to webinars. You love the freedom that gives you. The next step is to develop online courses, either blended ones with some involvement from you, or self-study programs.

Where do you start? What makes the students stay engaged? What do you need to avoid? Who houses the video? How do you track who’s completed which segments? How do you sell them?

These questions and more will be answered in these three SNN recordings.

  • “Turn Your Content into e-Learning for Steady Income” (webcast) with Brian Sullivan, CSP
  • “Expand Your Passive Profits with Online Courses” with Jeanette Cates, PhD
  • “Creating a Blended Virtual Course: Serve Clients by Mixing Pre-Recorded and Live Lessons” with Carla Rieger

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Add a tech-ready question to pre-program questionnaireRita Risser Chai

I just gave a virtual training for a small, private school. I was supposed to be projected on a large monitor speaking to them sitting together in one room. Turns out they had never done this before. It took them 45 minutes to try and set it up. We finally had the teachers go to their classrooms and sign on individually from their desks. Lesson learned: ask about their prior experience with remote speakers.

Have you been practicing what you preach?Beth Terry

Many SNN readers are seasoned speakers with a wealth of information and ideas that we have happily shared with our audiences for a long time. When is the last time you took your own assessment, filled out your own quiz, followed your own “path to wellness” or organized your life and business in the ways you recommend? Use this Grand Pause time to do just that. Toss out what no longer makes sense and re-engineer to fit current challenges.

If that’s a challenge for you, or you don’t know where to start, I’ve found a really neat “map” to accomplish the above. If you’re interested, send me a note and I’ll give you more information.

Zoom team building activityCher Holton

I have been searching for unique ways to keep people engaged and interactive on Zoom meetings and training sessions. I began pulling out all my favorite interaction activities from my face-to-face courses, and tried adapting them to Zoom — and was amazed at how many could be made to work!

For example: If you want to talk about change, try doing a team activity in breakouts (something that builds a real connection among the breakout members). Then, halfway through, send a notice (or visit each room and announce) there will be a reorganization in one minute. Then go into the breakout control panel and switch team members. Complete the activity with the new teams. It makes great debriefing material about managing change, how you handle new members on a team (and being a new member on a team), communication, and a ton of other areas depending on your focus. I tried it out this past week — and got WOW reviews!

Great organizing toolSusan Friedmann

I just starting using Asana to help keep my projects and tasks organized. It’s a no-cost tool that is well worth checking out.

How to use content marketing to build brand awarenessVickie Sullivan

Thought leadership through killer content has become pervasive, especially in well-established (and deep-pocketed) organizations. So, it behooves us smaller players to know how the big dawgs use content marketing to build brand awareness. Ascend2 recently conducted a study (free registration required) that provides a good insider’s view of how larger organizations (and the agencies who work with them) use this approach.

Findings about content marketing and brand awareness you should pay attention to:

  • Videos are winning the format war. The biggest surprise is what came in last: podcasts. (Books and reports came in third to last.) Remember this when you consider what to change in your content marketing mix. And keep in mind that during our stay-at-home times, videos with fancy production values are no longer expected.
  • As for impact, building brand awareness came in first at 59%. Dead last was speaking engagements at 16%. Translation: There is little expectation to monetize this, so we’re just gonna churn a bunch of content out. This right here explains the tidal wave of content we now experience — and why it’s harder to break through the noise.

When you know what bigger players do, you can respond in two ways:

  1. emulate what works, and
  2. do things they don’t or won’t do.

Use this information strategically to chart your content marketing plans.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

Technology Tips

Tool for randomly choosing winnersRoquita Johnson

A great free tool to engage your audience in a virtual presentation is the Wheel of Names. It works well if you want to raffle off a prize or randomly choose an attendee to participate in an activity!

Online design toolRob Shore

Canva, the online design tool, just keeps innovating their product. In addition to now providing free access to 60 million images and 3000 fonts, one recent upgrade that we successfully use to make more attractive and compelling content is their Canva Animator. It allows you to create moving designs that are downloadable as a movie file or gif.

SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

Future of travel articleSusan RoAne

This WSJ article, “What Travel Will Look Like after Coronavirus: Eight airline and hotel industry veterans make their predictions about what will change about safety and pricing and whether business travelers will ever return to the road” is interesting an interesting read for road warriors like us.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Requests for Info / Advice

Organizations to apply to provide CEUs?Rebecca Morgan

If you’ve compiled the details of organizations where you can apply to provide CEUs (e.g, nursing, teachers, lawyers, accountants), will you share it with me?

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: What are your best one or two activities that have created paid business during the Coronavirus?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

Jessica Setnick

I created an “Ultimate Training Package” by compiling workshop recordings and materials, all of my books, instructional videos, and a half-hour consulting session into one cloud-based continuing professional education product. Each purchaser gets a license to share the link and password with an unlimited number of their staff. It’s an unbelievable value for them, and since I’ve already done all the work, there’s very little time investment on my end. I’ve sold five in the past 10 days just from one email to my list.

Rebecca Morgan

By far, the absolutely best idea I’ve implemented is recruiting a team of 13 interns to rebrand my business, build a new website, and hugely expand my social media presence. It took 3–4 weeks for them to become familiar with my offerings, watch my videos, and read my books, articles, and blog posts, but the work they’ve created has already paid off in new interest and contracts.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar/Webcast Info

Wednesday, August 5
How to Sell Your Program Virtually (webcast)
with Chuck Reaves, CSP, CPAE, CSO

Chuck ReavesNow that you’ve learned virtual presentations mechanics, how to you utilize them in a virtual approach to earning speaking opportunities? What do you need to modify to close more deals?

Speakers and trainers are learning how to sell using virtual meetings. If you want to be more successful, you need to understand the quirks that are unique to our profession when selling ourselves in a virtual interaction.

Gone are the days when a planner or bureau would rely on only our video demos and clips to book us. They are likely to interview their short-list candidates using virtual platforms. And some speakers are blowing it. Don’t be one of them.

You will learn:

  • how to win something on *every* virtual sales presentation
  • how to cause the prospects to join you on a virtual call
  • five mistakes you can make to cause the call to end early and unsuccessfully
  • the primary difference between selling any other professional service and selling a speaking engagement
  • how to adapt sales principles for the virtual interview
  • five top sales secrets applicable to this new environment
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Wednesday, August 5
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more ideas for selling your programs and services, we’re suggesting the recordings of several earlier programs to complement this program:

  • “How to Quote Your Fee without Sweating” with Chuck Reaves, CSP, CPAE, CSO
  • “How to Talk to Customers and Speaker Bureaus and Get Them to Buy” with Jeffrey Gitomer, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

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