Editors: Rebecca Morgan & Ken Braly

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Teleseminar/Webcast Info

Tuesday, October 13
Your Online Course:
If You Build It, Will They Come?

with Molly Wendell, CSP

Molly WendellDid you ever put on a public seminar and no one came? What did you do? [I (Ken) had almost this experience — I taught a two-day seminar to the one person who paid for it.]

An online course has some parallels with a public seminar — it takes a lot of effort to create and to promote, and you want to earn a good return on that effort.

These days, more people are learning online, so providing online content can be a good business to be in. But how can you make it pay off? That’s what our next program is all about.

Our expert for this session has learned what works for creating online courses. Come hear what she has discovered.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live teleseminar session will get the audio MP3 recording of the session.

Details coming soon:

  • Nov. 11 — “What Clients Are Buying During the Pandemic and Beyond” with Deborah Gardner, CMP
  • Nov. — Dr. John Molidor on using brain science to increase the effectiveness of your virtual and in-person presentations.
  • Dec. 3 — Alexandra Watkins will walk you through how to create an enticing name for your company, book and products

Intensive — Creating Membership Products
for Recurring Revenue

It would be a dream to have guaranteed income each month while providing great value to your clients. You’ve got enough content — or could partner with colleagues to provide it. But you have questions on how to start, what it takes to keep a member site running smoothly, how to attract members and how to keep everyone happy.

These three recordings will answer many of these questions and more. You’ll hear three colleagues’ experience and prospective and what they have learned in the process. The information they share will give you a jump start to beginning and growing your membership program.

  • “Add a Recurring Stream to Your Revenue Mix” with Jeanette Cates, PhD
  • “Subscription Products: Getting Customers to Pay You Again and Again (and Again)” with Ron Rosenberg
  • “Create a Paid Mentorship Program to Capitalize on Your Expertise” with Marcia Yudkin

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

Creating Your Personal Zoom BackgroundMarcia Reynolds

Do you have a lovely room in your house but can’t put your computer there? Take a picture of it so you can use it as a Zoom virtual background. You can even overlay your logo in the corner with Pixlr. Everyone loves my room and they don’t think it’s a canned shot.

Have your products been bootlegged?Shelle Rose Charvet

For years now one of my online programs has been sold illegally online. I joined an anti-bootlegging group on Facebook whose founder, Andy Austin, and others, have figured out how to fight back against the large, international franchising operation behind the theft. This video explains what to do about copyright infringement. Please share this with your friends and colleagues — if enough of us do this, Google may shut down their sites.

Beware of LinkedIn scammersBeth Terry

Here’s a great article on romance scammers on LinkedIn.

Are you a PIA to planners?Rita Risser Chai

I just finished putting on a conference. We noticed that the lowest-rated speaker was the biggest pain to work with. The highest-rated speaker was a joy to work with. One was demanding, the other gently requested. One was inflexible, the other flexible. One never expressed appreciation, the other often thanked us in very specific ways. One showed no empathy, the other often did.

Now I’m working on next year’s conference, and put out a call for speakers with some very specific criteria. One speaker emailed they didn’t meet one of the criteria but gave me some assurances in writing about how they could work to meet it. I’m fine with that. One speaker emailed they didn’t meet one of the criteria but they could research it and asked me to set up a Zoom to talk. Another speaker didn’t indicate any qualifications but emailed “call me to talk.” Both of these latter speakers are not showing empathy for the fact that I, like all meeting planners, have thousands of details to organize and don’t have time to chat with speakers who don’t appear to be qualified. They are now in the “pain” category.

If you’re not getting call backs, maybe it really is you.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

Technology Tips

Increase Zoom chat sizeRebecca Morgan

Do you strain to read the chat? Just increase the font size by opening the panel and increase it as you would in other docs. For Mac, Command + plus sign (+).

Rebecca Morgan Polish your virtual setup and interactivity to broadcast your credibility, authenticity and engagement. Book a virtual setup review by Rebecca Morgan for tweaks to ensure you shine in your virtual presentations.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com

Travel Tips

Dress formally for all identification photos and travelRay Strackbein

I always wear a suit for my passport and drivers license photos. I also travel in a suit while flying. It makes a world of difference in how I am treated and upgraded.

At international borders, Immigration and Customs agents often call me “sir” when they see me in a suit and the formal photo on my passport. Few people suit up for their ID photos so when you do, the formal photo gets the attention of security personnel who are often military-trained. Just like a military uniform denotes rank, civilian dress can denote status. Gatekeepers notice uniforms. So do security personnel and traffic officers.

Dress formally for ID photos and travel; it pays dividends.
SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.

SpeakerNet News Teleseminar/Webcast Info

Tuesday, October 13
Your Online Course:
If You Build It, Will They Come?

with Molly Wendell, CSP

Molly WendellIs anyone buying online courses? Yes. Yes they are! And if you don’t have one available to clients, guess whose they’re buying? Well, not yours.

But building an online course takes more work than just shooting a video. To be successful, you need to build the RIGHT online courses. You don’t want to spend lots of time and money creating one that only a few buy. But how do you know what is the right one to build to attract a stamped of customers?

You’ve been thinking about creating some type of online product — a course, a membership site, coaching. But the time just wasn’t right. You weren’t ready. Here’s the truth: You’ll never be fully prepared and ready to build an online product. It’s the kind of thing you just have to start. But how?

Molly will talk about what it takes to build your online product. Most importantly, she’ll get you started ... so that you can be that much closer to finishing ... with the RIGHT online product.

You will learn:

  • the critical difference between training and an online course
  • how to decide which content should be in your course — and what to start with first
  • how to make your course easy to sell
  • different ways to package your online product for optimal sales
  • various platforms to deliver your course
Register for the live program or order the recording.
Note: Everyone who registers for the live teleseminar session will get the audio MP3 recording of the session.

Date: Tuesday, October 13
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you would like more ideas for developing online courses that sell, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Expand Your Passive Profits with Online Courses” with Jeanette Cates, PhD
  • “Turn Your Presentations into Profitable Online Courses Quickly” with James Robbins

With your order of this live or recorded session, at checkout you will be offered these recordings.

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