Editors: Rebecca Morgan & Ken Braly

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SNN Webcast Info

Intensive — Cementing Your Thought Leadership

Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.

If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.

How do you do that? These three recordings will give you insights into how to establish your thought leadership.

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “How to Become a Thought Leader” with Randy Gage
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

More details

All SNN single-focused intensive packages are detailed here.

Deliver captivating, world-class virtual presentations without wasting time and money on expensive equipment or learning complex technical skills. Free live demonstration.

Miscellaneous Tips

Dangerous business adviceJoe Calloway

The most dangerous business advice may be “Never give up.”

Years ago I had a great idea for a new offering in my business. I ran the idea past associates and clients — they all loved it. I did photo sessions, PR, a major website update, and poured a ton of time and energy into the project.

When I rolled it out.....crickets.

Long story short: I loved the idea and I was excited about it. The market? Not so much. I tried a couple of tweaks and they didn’t work. So I quit. I took the lessons learned and moved on.

The CEO of a very successful regional bank said that about 50% of their ideas work. I don’t think my “new idea success rate” has been quite that high. But one reason I have succeeded is that I’m a quitter.

One of the best compliments I ever got was from my friend, Larry Winget. He said, “Calloway’s a quitter. If something’s not working for him, and it’s not going to work, he quits. He doesn’t try and ride a dead horse.”

“Never give up” is really dangerous advice. I’ve seen too many businesses go under because they simply refused to believe the market when it said, “No. We don’t want it.” I pride myself on my willingness to quit and move on to the next idea.

How to get a “clean link” for your Amazon-listed bookBrenda Bence

If you have a KDP account on Amazon, it’s important to share a “clean link” whenever you’re promoting, sharing, or linking to your book. A “clean link” is the link to your book on Amazon, but without all the extra numbers that help Amazon track where people are coming from when they look for your book.

This is how you get your “clean” link:

  1. Go to your Kindle Direct Publishing account (kdp.amazon.com)
  2. Click “Bookshelf”
  3. Hover your mouse over “View on Amazon” beside the book you want to share
  4. Click on the Amazon Marketplace you want (e.g., US or CA or UK)
  5. Copy the URL on this page — that is your “clean” link.

Information entrepreneur attorney recommendationSam Silverstein

I have found a fantastic attorney who focuses on our online needs: Heather Pearce Campbell. She is the creator of The Legal Website Warrior® (legalwebsitewarrior.com), an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers and authors) around the U.S. and the world.

Rebecca Morgan “[Rebecca Morgan’s ‘Enliven Your Virtual Presentations’] was the most valuable webinar I’ve ever participated in. I’ve attended many Training Magazine webinars and her session was the most content-rich with relevant examples. She was unbelievable!” —Jim Prost, Past President, National Speakers Assn. Northern California. See if Rebecca can up your virtual presentation game.
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Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: “What have you learned about making hybrid (some attendees are in-person and some virtual) presentations work well?”

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
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