Editors: Rebecca Morgan & Ken Braly
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Intensive — Cementing Your Thought Leadership
Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.
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Get a “clean link” for your Amazon-listed book — Dan Janal
If you are an Amazon Associate (e.g., part of their affiliate program), you can create a customized shortlink in Amazon so you can track where your orders come from, i.e., blog posts, press releases, speeches, and ads).
How do you start your presentation? — Rebecca Morgan
I just watched over a dozen top professional speakers and was struck by a commonality among 90% of them. They started with a story about themselves, often including way too many irrelevant details, and with no (or very little) value to the audience. Some stories went on for 10 of their 45 minutes. Some speakers apparently thought sharing more about themselves was an ice breaker, thinking this story with no point would create some connection. It did the opposite. After sitting though so many of these, I found myself wanting to shout, “I don’t really care! Get on with your content!”
It made me rethink my opening to ensure I was starting with something of value to the audience — questions that related to their challenges, or comments that showed I was going to share some solutions to their troubles. We can sprinkle in stories of our lives that have points or lessons of value to the listener. But don’t use your valuable time on self-focused stories under the guise of creating connection.
Joint venture resource — Sam Silverstein
I found a great resource on creating powerful joint ventures. This aspect of my business has been grossly overlooked and Charles Byrd’s PureJV (purejv.com) concepts totally changed that. My new JV partners are helping me build my list and my ROI has been almost immediate.
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Ring light recommendation — Paul Radde
I purchased a $30 “Sunpak” ring light for Zoom calls from a local camera shop. It has a built-in stand that brings the light up to facial height while placed on the floor.
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US Passport renewal taking longer — Sheryl Roush
The US State Dept. reports that the current passport turnaround time is 18 weeks, with a 12-week expedited service available for an additional fee. If yours needs renewing, plan ahead.
Our TOTM is: “If you attended NSA’s Influence conference, what are your key takeaways? Mention the name of the person from whom you got the nugget.”
Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.
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