Editors: Rebecca Morgan & Ken Braly

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Intensive — Cementing Your Thought Leadership

Event organizers aren’t looking for “speakers” any longer — they want thought leaders who are also good presenters. Speakers are a dime a dozen.

If you just proclaim yourself to be a thought leader it’s considered crass and bogus. You have to create unique intellectual property, market gravity and have other experts reference you in order to be perceived as one.

How do you do that? These three recordings will give you insights into how to establish your thought leadership.

  • “Strategies for Becoming a Thought Leader: Lessons from the Corridors of Power” with Pete Weissman
  • “How to Become a Thought Leader” with Randy Gage
  • “Repackaging Your Content: Using New Media for SEO, Thought Leadership and Sales” with Albert Maruggi

More details

All SNN single-focused intensive packages are detailed here.

Deliver captivating, world-class virtual presentations without wasting time and money on expensive equipment or learning complex technical skills. Free live demonstration.

Miscellaneous Tips

Get a “clean link” for your Amazon-listed bookDan Janal

If you are an Amazon Associate (e.g., part of their affiliate program), you can create a customized shortlink in Amazon so you can track where your orders come from, i.e., blog posts, press releases, speeches, and ads).

  • Go to your book’s page on Amazon and look at the top of the page for the Amazon Associates Site Stripe.
  • Select the “text link”
  • Enter the name of your tracking source (e.g., blog, press release, speech, etc.)
  • Amazon will create a shortlink to this page.
  • Copy the link and use it in your source material.

How do you start your presentation?Rebecca Morgan

I just watched over a dozen top professional speakers and was struck by a commonality among 90% of them. They started with a story about themselves, often including way too many irrelevant details, and with no (or very little) value to the audience. Some stories went on for 10 of their 45 minutes. Some speakers apparently thought sharing more about themselves was an ice breaker, thinking this story with no point would create some connection. It did the opposite. After sitting though so many of these, I found myself wanting to shout, “I don’t really care! Get on with your content!”

It made me rethink my opening to ensure I was starting with something of value to the audience — questions that related to their challenges, or comments that showed I was going to share some solutions to their troubles. We can sprinkle in stories of our lives that have points or lessons of value to the listener. But don’t use your valuable time on self-focused stories under the guise of creating connection.

Joint venture resourceSam Silverstein

I found a great resource on creating powerful joint ventures. This aspect of my business has been grossly overlooked and Charles Byrd’s PureJV (purejv.com) concepts totally changed that. My new JV partners are helping me build my list and my ROI has been almost immediate.

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Rebecca Morgan “[Rebecca Morgan’s ‘Enliven Your Virtual Presentations’] was the most valuable webinar I’ve ever participated in. I’ve attended many Training Magazine webinars and her session was the most content-rich with relevant examples. She was unbelievable!” —Jim Prost, Past President, National Speakers Assn. Northern California. See if Rebecca can up your virtual presentation game.

Technology Tips

Ring light recommendationPaul Radde

I purchased a $30 “Sunpak” ring light for Zoom calls from a local camera shop. It has a built-in stand that brings the light up to facial height while placed on the floor.

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Travel Tips

US Passport renewal taking longerSheryl Roush

The US State Dept. reports that the current passport turnaround time is 18 weeks, with a 12-week expedited service available for an additional fee. If yours needs renewing, plan ahead.

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Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: “If you attended NSA’s Influence conference, what are your key takeaways? Mention the name of the person from whom you got the nugget.”

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

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