10/1/2021

Editors: Rebecca Morgan & Ken Braly

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SNN Webcast Info


Monday, October 4
How to Write Authentic, Persuasive Marketing
Messages That Convert Readers to Buyers
(webcast)
with David Muntner

David MuntnerWe pride ourselves on being engaging and effective speakers, yet often a prospective client’s first experience of us is not hearing us speak, but reading something we’ve written.

How well does that written copy — on our website or our marketing materials — entice the prospect to want to learn more?

If you’d like to learn some secrets for creating more powerful marketing messages, don’t miss our next program!

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.


Mark your calendar:


Feedback on SNN sessions:

  • “Any time I register for an SNN program, I know it’s going to be a quality program, with a guest I will learn much from! Usually shaking loose old paradigms with new thoughts and ideas!” —Sheryl Roush
  • “SNN is the best place to get up-to-date information on topics, not old news.” —Marcia Reynolds

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You’ve dazzled your audience with your stellar speech or training. But you know you could provide longer-term results if you worked with key individuals or teams on an ongoing basis. You — and they — know they’d benefit from your coaching.

But you’re not a certified coach. Do you need to be? What would certification provide?

How does one structure coaching? What makes coaching different than consulting? How do you figure out pricing? So many questions! Luckily, these three recordings will help answer them and more.

  • “Join the Coaching Boom: How You Can Add Coaching to Your Offerings” with Marcia Reynolds, PsyD, Master Certified Coach
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Miscellaneous Tips

Growing opportunity for trustworthy thought leadersVickie Sullivan

One way to leverage your influence is to partner with bigger brands. Skyword published an article recently, “4 Forces Transforming Content Creation,” that lays out the business case for thought leaders working with companies on the marketing front.

The trends and bad habits sections in the article are worth reading. One trend — that trust is the driving demand — made my Spidey senses light up. A recent Edelman survey found:

“When it comes to trustworthy brand spokespeople, consumers are most likely to believe the word of industry experts (60 percent), people like them (59 percent), and brand technical experts (49 percent).”

The bad news for PR firms: 40% of respondents say brand CEOs are the least likely to be believed.

What that data means for us: We have an inside edge, and we can use that to be a go-to resource. We can create longer-term relationships with a wide variety of opportunities. The big question: Can you be a trustworthy resource in their marketplace? Credibility is just the first step. Trustworthiness is defined by visibility, voice, and role.

Companies can earn trust by having trustworthy people share their message. I see cool partnerships here for thought leaders with the right brand. In this environment, the role we play is more important than the format of what we do.


Online signing serviceRebecca Morgan

If you need an occasional (up to 3x/month) online signing service for agreements and don’t want to pay for a monthly subscription, try HelloSign.


Don’t be *that* speakerRita Makana Risser Chai

As a (volunteer) meeting planner, I find there are two types of speakers: easy and hard. Easy speakers respond within a few hours to every email. They answer every question in the email in their response. They meet or beat all deadlines.

Hard speakers don’t respond to even reminder emails. They’ll send four responses over a week, separately responding to the four questions in my email — requiring me to pull everything together. They whine about deadlines and ask for extensions.

Two speakers this week asked why we’re requiring them to submit their slides a month in advance. The answer: I have a thousand things to handle the weeks before the conference that cannot be dealt with a month in advance. If I can get the speakers squared away, I can concentrate on sponsors, exhibitors, the venue, the tech and everything else.

Be easy.


Viewing archive of your websiteBeth Terry

If your website goes down, you can go to the Internet Archive and put in your URL. You’ll be able to go back years and look at what you had on your site. This also works if you are researching something that disappeared off the ’net. If you know a URL you can usually find some capture of that site. It’s useful to track changes as well.


Signs of a seasoned professional speakerJeff Davidson

  • A pro provides a direct phone number for easy access. Many speakers also offer clients their home number, which in many cases is private.
  • A pro has a speaker agreement clearly spelling out the speaker’s fee, expectations, audio-visual needs, how educational materials will be handled, and how travel arrangements will be completed.
  • A pro has supporting materials readily available. Before the event, provides a biography, an introduction, presentation promo copy, and a photo.

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Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details
Rebecca Morgan “[Rebecca Morgan’s ‘Enliven Your Virtual Presentations’] was the most valuable webinar I’ve ever participated in. I’ve attended many Training Magazine webinars and her session was the most content-rich with relevant examples. She was unbelievable!” —Jim Prost, Past President, National Speakers Assn. Northern California. See if Rebecca can up your virtual presentation game.
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The Library

(The Library is where you can post books that are meaningful to running or growing your businesses. What are you reading that would be of value to our readers? We focus on business-related books that aren’t authored by our subscribers or NSA members.)

Susan Keane Patient Baker

If you’d like hundreds of ideas about how to make your presentations more creative, original, engaging, and mindful, Weaving Creativity into Every Strand of Your Curriculum by Cyndi Burnett and Julia Figliotti is a tremendous resource. They wrote it for teachers, and speakers are educators, too.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM comes from Beth Terry: “As you begin to ramp up your in-person presenting, what preparations are you making for road trips we were so used to taking weekly? What has changed? Any advice to share if you’ve already begun in-person presentations?”

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.


Lorna Kibbey

A few hours ago, I finished my first in-person speech to an audience of about 120 people. I cannot believe how nervous I was — I have never experienced such nerves. Fortunately, the audience had a good experience but I know I was not at my best.

Preparing for travel is a skill that came right back as I packed up but I am not sure how to prepare for the experience of giving that first big speech after being off the road for such a long period. One thing to consider — with virtual presentations there is plenty of time to look down at notes. I had a moment right before when I questioned how it was ever possible for me to remember all I needed to say! Also, with everyone wearing a mask it was hard to gauge audience reactions, which is something I value greatly.

Be prepared for nerves and feelings you didn’t expect. It’s hard for everyone, even when you are a pro doing what you love.


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SpeakerNet News Webcast Info


Monday, October 4
How to Write Authentic, Persuasive Marketing
Messages That Convert Readers to Buyers
(webcast)
with David Muntner

David MuntnerSpeakers know how to be persuasive from the platform. So why do they fail at writing persuasively for their websites, program descriptions, and marketing materials? Even if they understand their target market’s desires and fears, they don’t craft their messages to address these. It’s so common, it would be laughable if it weren’t sad.

We are different from those selling tangibles or industrial goods. We are selling *us* and our services. Most marketing advice is absolutely useless for speakers.

You want to avoid common mistakes speakers make in writing persuasive copy, as well as what to integrate. And you want to avoid at all costs being smarmy. You want to maintain your integrity and class. You want authentic marketing copy that converts to new business.

In this session, you will get laser-targeted messaging strategies from the copywriter who’s worked with many leaders in the speaking industry. This session is absolutely for you if you are ready to up-level your branding, positioning or messaging to unlock greater interest, intrigue, and revenue!

You will learn:

  • how to write offers, sales pages, and video scripts that connect with the “deep desires” of your target market and effectively sell your solution
  • why most sales copy fails and how to avoid the most obvious mistake nearly everyone makes
  • why most marketing advice is absolutely useless for speakers (and will actually harm your relationship with your market)
  • how to write with integrity as well as persuasively and powerfully
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Monday, October 4
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)



Special Limited-Time Offer:

If you would like more marketing messages, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Copywriting Secrets for Infopreneurs: The Right Words Can Help You Sell a Lot More Speeches, Services and Products!” with David Garfinkel
  • “Put Persuasive Power in Your Promo Prose: Fix Writing Mistakes That Are Costing You” with Barbara McNichol

With your order of this live or recorded session, at checkout you will be offered these recordings.


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