Editors: Rebecca Morgan & Ken Braly

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SNN Webcast Info

Wednesday, September 7
Examining the Myths about Building
a Successful Speaking Business
with Kevin O’Connor, CSP

Kevin O’ConnorWhat are some of the unexamined beliefs you have about building a successful speaking business?

What skills have you thought you must have? What practices have you thought you must develop?

Maybe there’s a simpler way, a way that can make a difference for you and your audiences.

Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Coming soon:

  • Mon., Oct. 10 — Ford Saeks, CSP, CPAE, on ways to create a speaking empire.

Intensive — Enlist Others to Market Your Products/Services

Wouldn’t it be great to have a cadre of colleagues to market your services? How would you even begin to ask people to do that? What would they expect in return? Do you swap referrals? Pay a percentage? How do you pay them and how often? What if they refer a lot more people to you than you do to them, or vice versa?

These three recordings walk you thought how to enlist others to market your products and services. You’ll learn the pros and cons of joint ventures, the difference between JVs, affiliates, and referrals. You’ll hear how to approach others with this idea and what to offer for new business they bring you.

  • “Use Joint Ventures to 10x Your Speaking Business” with Brady Patterson
  • “Explode Your Product Sales with Zero Marketing Costs: The Art and Mastery of Joint Ventures” with Charles Byrd
  • “Boost Your Business By Collecting Referrals and Testimonials” with Caelan Huntress

More details

All SNN single-focused intensive packages are detailed here.

Miscellaneous Tips

No more “gigs”Lorri Allen

A 2001 SNN tip from Sam Horn was not to use the term “gig” when referring to a speaking engagement. Sam said, “You gig a fish, not a date on your calendar.” Ever since reading that, I’ve never used the term, and it seems so much more common to hear it these days. It became offensive to me after reading about it in SNN. Here’s Sam’s tip:

No more “gigs” — Sam Horn

A friend contributed a marvelous insight I’d like to pass along. Judy had asked my plans for the month, and I mentioned I would be traveling for several speaking “gigs.” She looked at me with her eyebrows raised and said, “Sam, you gig a fish, you don’t gig an audience.”

She’s right. Upon further discussion, we realized that the phrase “gig” de-personalizes what we do. Counting how many “gigs” we have on our calendar tends to take the human element out of our profession and keep attention on our schedule, fees, flight connections, and BOR sales.

The phrases “speaking opportunities,” “speaking engagements,” or “speaking commitments” keep the focus where it belongs — on the PEOPLE in our audience who may be suffering from health problems, dealing with job challenges, or searching for answers on how to get along with their customers, co-workers, or kids. They’re hoping we’ll share ideas that will lift their spirits and improve their future.

Perhaps we could agree to turn “gigs” into an enduring commitment to see each “speaking engagement” as an opportunity to make a difference for the individuals who are spending their valuable time and money listening to our words?

Phone prefix tipRon Kaufman

If you are based in the USA or Canada, add “+1” before your telephone number in your email signature file, website, and materials. This helps everyone outside North America more easily call you.

The Events Industry in the Palm of Your Hand

Technology Tips

Screen recordingJay Arthur

I use Camtasia to record screen videos for YouTube and Vimeo.

Turn your expertise into profitable products. Paulette Ensign offers new 4-week, live, interactive courses. Finally produce your book and other products! Details

Travel Tips

Don’t buy new tech before a long tripRebecca Morgan

I bought a new iPhone right before a 2-week trip, and thought I could use it as I had the old one. But it had new processes from my old phone, plus I had to authenticate commonly used apps. It felt clunky. Luckily, I took the old phone so if I got frustrated, I could revert to using it.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.

Topic of the Month (TOTM) — Your Input Wanted

Our TOTM is: If your business slows down in the summer, what projects are you taking on to accelerate your business? (Maybe your projects will inspire others to similar projects for themselves.)?

Send your brief, pithy responses *that are different from those previously mentioned* to editor@SpeakerNetNews.com. Please put “Topic of the Month” or “TOTM” in the subject line.

JJ DiGeronimo

This summer, I have been finishing my new book, a tool to help me shift my future talk tracks and engagement.

SNN Offer
Become an SNN patron! Contribute to the running of SNN, either for each issue you found valuable, or regularly. Details

SpeakerNet News Webcast Info

Wednesday, September 7
Examining the Myths about Building
a Successful Speaking Business
with Kevin O’Connor, CSP

Kevin O’ConnorDo you believe that to build a successful business you have to be an aggressive marketer, a super-salesperson, or even a special person who did special things?

While you’re thinking about all those “requirements” for a successful business, perhaps your audience is finding you. They may not want aggression, super-ness, or special something. They want a connection with their problem.

Join us for an hour to re-examine the myths, and help your audience find you.

You will learn to:

  • list what you might be missing that clients really like about you.
  • describe that client who is knocking on your door but so quietly and sometimes so imperceptibly that we might miss it.
  • pay attention and utilize the approach others you meet and adapt it for yourself.
  • ditch the elevator speech and be able to discuss with anyone at any time what you can do for that audience and client in a memorable way ... since they might be a soon-to-be client.
  • identify tools at your disposal that can help the beginning speaker begin, re-energize the emerging speaker, and remind the expert speaker what else might be out there.
Register for the live program or order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.

Date: Wednesday, September 7
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)

Special Limited-Time Offer:

If you would like more unique ideas about success in the speaking business, we’re suggesting the recordings of several earlier programs to complement this program:

  • “Get Bigger Results with Less Effort: Expand Your Business Using Easy-to-Repeat Systems” with Patrick Donadio, MBA, CSP, MCC
  • “Uncommon Business Practices That Will Make You Re-Think, Re-Position and Re-Tool Your Business and Possibly Bring You Gobs of Cash in the Process” with Phillip Van Hooser, MBA, CSP, CPAE

With your order of this live or recorded session, at checkout you will be offered these recordings.

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