10/13/2023
Editors: Rebecca Morgan & Ken Braly
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SNN Webcast Info
Tuesday, October 24
The Email Marketing Blueprint (webcast)
with Nathan Littleton
Who still uses email? People who hire speakers.
So is it possible to market your services successfully using email? Yes, but you need to find ways to reach your potential audience effectively.
In our next program, you will learn the techniques to assure that your emails are read, and then responded to.
Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
Save the date:
- Nov — “Become Your Client’s Most Memorable Speaker” with Tim Gard, CSP, CPAE. Details coming.
Intensive — Use Artificial Intelligence
to Dramatically Streamline Your Efforts
AI is all the rage. It can be an incredibly useful tool to advance your business, but there are pitfalls that can get you in trouble. It can help you outline an article or book, write a video script or sales letter, and myriad other tasks. But using it to write a book may get all your work banned from Amazon.
How can you use this tool ethically, legally, and productively? These three webcast recordings give you ideas you likely haven’t thought of.
- “Ridiculously Easy Ways to Amplify Your Reach and Your Revenue with AI” with Shawna Suckow, CSP
- “Increase Your Thought Leadership — and Income — with ChatGPT and AI” with Gina Carr, MBA & Terry Brock, MBA, CSP, CPAE
- “New Tools to Increase Your YouTube Followers and Your Bank Account” with Chuck Gallagher, CSP
All SNN single-focused intensive packages are detailed here.
Miscellaneous Tips
Thought Leaders: Use this strategy to position high-drama issues — Vickie Sullivan
In a world where chaos is normal, big changes get a lot of color commentary. The popular “Here’s what we know now” articles in mass media can be an effective format for thought leaders to get attention.
Thought leaders can use their PR efforts to get quoted in articles. But they can also write their own “okay, this just happened” articles. Here’s when that type of content works best:
- When confusion reigns. When folks know what happened, but they don’t understand the ripple effects. These pieces can have a grounding effect, allowing you to take a deep breath and strategize how to move forward. Examples: mergers and acquisitions, economic changes, business news, and developments that impact your industry.
- When drama (and speculation) is high before the decision is made. This format is a great way to provide a reality check. You can also use it to counter unfounded fears. Examples: a celebrity CEO buys a company, new leadership, and political elections.
Few people use this “what we know now” format in our space, so it’s a great way to stand out in a sea of interpretation and speculation.
Technology Tips
MacOS Sonoma has some cool new features — Rebecca Morgan
There are dozens of new enhancements in the new MacOS, but one that applies to virtual presenters are some cool new reactions. You can trigger animated balloons, fireworks, confetti, hearts and more just by making hand gestures when you’re on screen. Surprise your audience by giving a heart for a positive comment, confetti for an audience member shares a success, or confetti to celebrate a group activity.
Requests for Info / Advice
iSpring Suite questions — Bob Wendover
I’m thinking about using the iSpring Suite overlay for PowerPoint to author e-learning content. I use a MacBook Pro and from what I’ve read, iSpring is not compatible unless I install a version of Windows on my laptop. I’m just curious about whether the promises live up to the reality. Should I partition and install Windows or use the visualization version? If you’ve been using it for a while, can you share with me the ups and downs?
SpeakerNet News Webcast Info
Tuesday, October 24
The Email Marketing Blueprint (webcast)
with Nathan Littleton
Email marketing continues to be one of the most effective marketing methods for speakers. But so many people do it poorly. You don’t want to alienate your contacts. You want them to be delighted to hear from you.
There must be a better way to use email to stay top of mind with your prospects and clients. You want effective ways to find opportunities to sell without “being spammy.” This is the key to making email marketing work for your business.
In this session, Nathan will show you how to use the three pillars of effective email marketing in your business so you get gobs of positive responses — and sales.
You will:
- Learn the three pillars of effective email marketing. If you miss one, it will not work.
- Understand how to build an email marketing list of people who know, like and trust you.
- Know the formula for subject lines that generate consistently high open rates, along with examples you can use right away.
- Learn the five elements of a successful sales email.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
Date: Tuesday, October 24
Special Time: 12 pm Eastern, 9 am Pacific, 1600 UTC
(Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)
Special Limited-Time Offer:
If you would like more ideas for low-cost marketing, we’re suggesting the recordings of several earlier programs to complement this program:
- “Copywriting Secrets for Infopreneurs: The Right Words Can Help You Sell a Lot More Speeches, Services and Products!” with David Garfinkel
- “Zero-Dollar Marketing for Speakers, Trainers and Consultants” with Bill James, CSP
With your order of this live or recorded session, at checkout you will be offered these recordings.
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