3/28/2025
Editors: Rebecca Morgan & Ken Braly
See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com.
SpeakerNet News Sponsors
From the Editors
Would you like to join the SNN editorial team?
We’re looking for a few people to help source and craft relevant tips. Or add your own tips. Is that you? It would likely take less than an hour every week or two, and you could gather useful info from sources you’re probably already consuming. Plus, what a cool thing to add to your resume that you’re an official part of a nearly 30-year-old industry publication!
If interested, please email us ASAP and we’ll set up a time to go into detail. editor@SpeakerNetNews.com
SNN Webcast Info
Monday, April 7
Crafting and Marketing Your Published Book (webcast)
with Robin Speculand
Why should you write a (or another) book? It’s often asserted that having a book can really boost a speaker’s career.
But is that still true? And if it is, what are the best ways today to write and market that book? And once you have it, how can you turn it into an entire range of products and services?
Come to our next program and find out.
Read more about this session at the bottom of this newsletter, then register for the live program or pre-order the recording.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
Save the date:
- Thu., April 17 — “Dramatically Level Up Your Virtual Toolkit without Breaking the Bank” with Luria Petrucci
- Wed., May 14 — “New AI Breakthroughs that Will Help Catapult Your Speaking Business” with Julie Holmes, Details TBA
Miscellaneous Tips
Research report to help drive more business — David Newman
“Clutch” is the leading global marketplace of B2B service providers. They just released their “2025 Clutch Small Business Growth Playbook.” Clutch partnered with Drive Research to survey 500 small business buyers across various industries to better understand what’s working (and not working) to drive more revenue for speakers, consultants, and service providers.
They found that:
- 44% of SMB decision-makers agree that AI will have the biggest business impact in 2025
- SMB decision-makers are prioritizing profitability (63%) and growth (62%)
- 70% of SMBs plan to increase outsourcing in 2025
- 61% of SMB decision-makers say cybersecurity is crucial for their business growth in 2025
The full report is downloadable directly from Clutch
Dangers of an AI clone — Martha Legare
In a recent SNN, I read about Caryn Marjorie selling conversations with her AI clone. You might be interested in why she pulled the plug, as a warning to those who might be considering cloning themselves with AI.
Tips from an independent meeting professional — Bonni Scepkowski
- Content is everything. I need to know that the takeaway is actionable and appropriate.
- Don’t make more work for me. I’ve got 35 other suppliers and my attendees to work with every day. Print and distribute your own handouts. I’ve had speakers come up to me with a USB stick right before they start, asking for me to print and hand out their docs.
- Please don’t expect to speak to the client too soon. It’s my job to find and vet the best content. They are very clear on what they want. It’s my job to find you. If we are moving forward, I promise you’ll get face time with the VIPs.
Imagine if they had to speak with the 100s of vendors that I have to dig through?
And be nice to everyone. Just because it’s nice to be nice.
Engagement x 1000! — Shawna Suckow
Speakers who just do the “talk to your neighbor for two minutes” and call that engagement are missing the mark these days. Talks have to be way more immersive to keep people off their phones, no matter how good the content is.
Technology Tips
Shifting from Excel — Jamie Champagne
If you’re trying to get off of Excel spreadsheets and email, try ClientJoy, a cheap app from AppSumo (we did a one-time purchase price). While not as robust, it makes you figure out your processes. What are you trying to do? What do you need daily? What do you track and why? Where does this data come from?
Starting to shift your perspective makes the transition to Zoho or other CRM much easier and smoother (and effective) as you know what you want the system to do. It is worth thinking through your own processes before diving in and automating.
Add HDMI cable to presentation took kit — Rebecca Morgan
Maybe you learned this before me, but last week I showed up at a local client’s facilities and their HDMI cable didn’t work, even though they said it worked the week before, with no extra to be found. Luckily, I was able to figure out a workaround, but it made me realize I should add an HDMI cable to my presentation tool kit. If you don’t have it in yours, I suggest adding one.
You can get the “Speaker Bank” trademark and domains.
The assets are:
- US Registered Trademark for “SpeakerBank” in class 41 for a speakers bureau.
- The “Bank” domains: www.SpeakerBank.com, www.SpeakersBank.com and www.SpeakerBank.org
- www.SpeakerNews.com
- www.SpeakerLeads.com
Contact: Mitchell Davis, 202/333-5000 or ExpertClick@gmail.com
 |
Are your virtual presentation visuals highly engaging? Could you add meaningful audience participation? Would you like to learn some nuances that will make your virtual presentations more compelling? Attend a 1-hour preview of Rebecca Morgan/eSpeakers’ Virtual Master Presenter course April 3 or April 8. |
SpeakerNet News Webcast Info
Monday, April 7
Crafting and Marketing Your Published Book (webcast)
with Robin Speculand
What does it take to write, publish and market a book to enhance your speaking business? Should you even start?
Have you always thought about writing a book to increase your credibility? Yet you’ve made little progress. You’re not even sure it would pay off with books sold or upleveling your career.
The word author comes from the Latin “auctor” and makes you an authority in your field. Your book is your calling card. It also can create back-of-room revenue and passive income.
Discover publishing best practices and time-saving techniques from someone who’s successfully gone through this (numerous times). This session is designed for authors who want to avoid the most common mistakes and find the answers to many of their questions.
In this session, you will learn:
- The most effective way to write your book.
- Where to host it online for maximum impact.
- How you market your book in a digital world.
- Identify whether you should you hire a PR company or not.
- What you should do pre/during/post-launch.
- How to turn your single book into an ecosystem.
Note: Everyone who registers for the live webcast session or orders the recording will get a link to the recorded video of the online webcast, as well as the audio MP3 for convenient re-listening.
Date: Monday, April 7
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
(Enter your location here to get your local time)
Length: 60 minutes
Cost: $49 (webcast)
Special Limited-Time Offer:
If you would like more ideas for building your business with your book, we’re suggesting the recordings of several earlier programs to complement this program:
- “Beyond the Bookstore: Selling Your Books to Costco, Walmart, Target, Airport Stores, Military Bases, Libraries, and Other Non-Traditional Retail Establishments” with Amy Collins
- “How to Create an Extraordinarily Effective Speech-Marketing Tool: Your Own Self-Selling Book or Booklet” with Gordon Burgett
With your order of this live or recorded session, at checkout you will be offered these recordings.
About SpeakerNet News and the Editors/Publishers
- Publishers — Rebecca L. Morgan, CSP, CMC, CVP, VMP, and Ken Braly
- Please respond directly to the person posting an item.
- How to submit tips or questions for publication.
- How to advertise to our readers.
- To unsubscribe or change your address, click the link at the end of this newsletter.
- To subscribe, go here.
- The latest three issues are posted on the SNN website.
- Although we are proud to be long-term members, SpeakerNet News is not affiliated with the National Speakers Association.
Copyright note: Submission of an email message or artwork affirms that you are able to and have given us non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.
Copyright ©2025 SpeakerNet News. Permission must be granted to reprint any item (other than your own posting).