SpeakerNet News Teleseminars
Make More Money:
Position Your Expertise for High-Fee Markets
Guest Expert:
Vickie Sullivan,
owner of Sullivan Speaker Services
(About Vickie)
How to order the recording:
The Program:
Is your current positioning getting you entry to bigger-fee markets? The right position for you will open doors. The wrong position will render all other marketing activities useless. This no-holds-barred session will give you the inside scoop as well as specific processes that will position your expertise for immediate buy-in for higher-fee markets. Markets that get you bigger fees, more product sales and audiences that can buy your services.
By listening to this recording, you will learn:
- The role positioning plays in speaker selection
- Three speaker selection trends that impact your positioning
- What positions do (and don’t) work at the higher fee markets
- Most common mistakes experts make in creating their positioning
- What information you have to have before developing your position
- The two elements that every effective position has
- Three ways to position yourself
- One thing that can destroy your positioning FOREVER
About our guest expert:
In 1987, Vickie Sullivan caught the attention of professional speakers when she tripled the income of one of her clients in six months. Since that time, she has obtained a national reputation in the speaking industry by generating six figure revenue streams for her clients. As a former agent and now market strategist, Vickie has worked with hundreds of speakers, consultants and industry leaders to penetrate a wide variety of markets ranging from church groups to international meetings. A majority of her clients generate significant income within 90 of implementing her ideas.
Vickie speaks nationally on strategies to promote service-based businesses via public speaking and is the author of two audiocassette tape programs “Springboard MarketingTM” and “Get Those Bookings.” Her work has been featured in the Arizona Republic and Home Office Computing and her articles have been published in Professional Speaker Magazine and other national publications. Vickie’s industry activities include serving on the boards of Meeting Professionals International Sunbelt Chapter, Arizona Speakers Association and the Institute of Management Consultant Arizona Chapter.
Vickie is a graduate of The University of Oklahoma with a B.A. in Journalism/PR with a minor in Marketing. She and husband Larry Miller reside in Tempe, Arizona, along with one “child” (the kind that meow), Tigger.
SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions