Guest Expert:

Lisa Ford, CSP, CPAE    (About Lisa)

The Program:

You're a darn good trainer, and now you want to get into keynotes. Most trainers can do keynotes, but how do you make the transition? What are the challenges of going from training to keynotes? How do you choose your best material? How do you get keynote business? How do you get meeting planners to love you?

What you will learn:

• Why consider keynotes and should you give up training
• What you have to give up when doing a keynote
• What trainers do that makes them great at keynoting
• How to position your materials
• Where to get started with your current clients
• Learn what helps in crafting a successful keynote

About our guest expert:

Lisa Ford delivers what her audiences want -- practical ideas combined with plenty of opportunities to laugh and relate to her examples. Her content inspires people to increase their personal, team and organization's results.

Lisa is the author of "How to Give Exceptional Customer Service," the #1 selling business videotape series for the last 3 years in the U.S. She has also authored "Developing a Customer Retention Program," co-authored "Building a Customer Driven Organization: The Manager's Role" video and audio tapes, and "Personal Power" audio tapes. She specializes in the field of customer service, customer retention, managing, hiring and training for service excellence. Other popular topics offered by Lisa are on leadership, team issues, everyday excellence and change.

Lisa's experience includes working with many of the nation's best: SmithKline Beecham, Equitable, Viacom, CSX and Georgia Power. She presents over 90-100 speeches and seminars yearly across the United States, United Kingdom and Australia.

Over the years, Lisa has customized numerous videos for clients to use in their ongoing training efforts. She is highly rated and a favorite speaker at INC. Magazine's Customer Service Conference, where she speaks annually.

Lisa is known for designing content customized to the audience and the issues they face. Audiences love how the presentation is filled with practical strategies, common sense, memorable stories and combined with enthusiasm and humor.

www.lisaford.com