Guest Expert:

Jeff Tobe, CSP   (About Jeff)

The Program:

OK, so you can sell, but can you get the phone to ring in the first place? Can you get people to go to your Web site? Have you done a great job of "branding" yourself in the marketplace? How are you getting your markets' attention? All of these questions and more, are answered in this creative, thought-provoking teleseminar. Jeff Tobe, CSP claims that you don't need to outspend the competition, you just need to out-think them. Are you willing to color outside the lines?

You will learn:

• The importance of a written marketing plan
• What you have to offer for free AND what you don't
• How to make your marketing materials stand out from the rest
• Online marketing techniques to drive business to your website
• 15+ outside-the-lines ideas to market yourself without spending a lot of money

Additional resources for this seminar:

• Handout -- (PDF, 847K)

About our guest expert:

Certified Speaking Professional Jeff Tobe's credentials are impressive. Insider Magazine recently dubbed him "The Guru of Creativity." As one of the most sought after speakers in corporate America, Tobe has earned this title through his trademark presentations, "Coloring Outside the Lines."

Tobe presents more than 100 programs each year to organizations that need to stay ahead of their marketplace. His background as an award-winning sales and marketing entrepreneur has made him the leading authority in creativity in business. Having owned his own promotional business for over 10 years, Jeff has gained his perspective from both the agency and vendor side. During his last three years in that business, Jeff Tobe won five INTERNATIONAL GOLDEN PYRAMID AWARDS for creativity in promotions.

Jeff is the Primary Colorer at Coloring Outside the Lines. He is the author of the popular audio tape series "Coloring Outside the Lines, Listening Between the Lines and Leading Outside the Lines" and he is the co-author of the best selling books "The Sales Coach" and "The Communication Coach." His newest book "Coloring Outside The Lines" is due for release in Fall 2000.

Because of his background in advertising and marketing, and in his spare time(!), Jeff helps small businesses with outside-the-lines marketing approaches to increasing their bottom line without spending it to do so!

www.jefftobe.com