Guest Expert:

Paulette Ensign   (About Paulette)

The Program:

Booklets are an imaginative way to promote your business at low cost and high impact. The long "shelf-life" of a booklet keeps your name in front of people who want and will buy more of what you've got. Begin or expand your product line easily, quickly, and inexpensively with the secrets shared in this class. Learn booklet marketing methods to reach decision-makers for your speaking services and related products without spending a penny on advertising.

You will learn:

• To choose your best booklet topic for more speaking and booklet sales
• How booklets provide another "yes" answer for you and your clients
• The formula for writing an effective tips booklet
• 5 marketing methods for free publicity and sales on and offline
• The secret to selling large quantities of your booklet and your other products
• When to have your client do all the production
• Ideas for leveraging a single booklet manuscript, promoting your business each time

About our guest expert:

Paulette Ensign is founder, CEO, and Chief Visionary of San Diego-based Tips Products International.

She has personally sold over 500,000 copies in three languages and various formats of her 16-page booklet, "110 Ideas for Organizing Your Business Life," without spending a penny on advertising. This has earned her the title of "The Booklet Queen."

Paulette holds the attention of audiences from beginning to end, using wit, warmth, sensitivity, and a small bit of natural irreverance. She has been a performing violinist, radio talk show host, workshop facilitator, keynote speaker, consultant, publisher, and a guest on radio, television, and in-flight audio. Paulette is a national past president of the National Association of Professional Organizers (NAPO). She is the author of one tips booklet, two home study courses, several manuals and tapes, hundreds of articles, and included in numerous other people's books. Paulette has been spreading the word about booklets throughout the world, and sees no end to it any time soon.

www.tipsbooklets.com