Guest Expert:

Rebecca Morgan, CSP, CMC   (About Rebecca)

The Program:

How do you really customize your presentation? Many speakers think they highly customize, but they truly only personalize. Never before have speakers had a scale to see how they stack up in customization. You'll see where you place on the unique 10-level, 85-item "Morgan Customization Scale." Learn how you can customize your expertise so it is unique to your clients, their issues, and their objectives. Discover how to revamp your presentation by including client situations, adapting your exercises, and revising your materials to make you a standout with your audiences -- and clients.

This program had a standing-room-only crowd and was one of the top best-selling tapes at NSA's 2001 Western Winter Workshop. Rebecca will share something she is a master at -- customizing. She will share her insights and techniques she uses to highly customize her presentations.

You will learn:

• Why customization can effect your bottom line in a big way
• If you need to customize
• What makes a presentation "customized" vs. "personalized"
• How you can efficiently gather information to customize
• Why many speakers fall at the low end of the Morgan Customization Scale
• How you can tweak previous customization efforts to adapt to new clients

Additional resources for this seminar:

• Handout -- (PDF, 265K)

About our guest expert:

When Rebecca Morgan, talks, even Oprah listens! As a best-selling author, Rebecca appeared on The Oprah Winfrey Show. She's been featured as a people-productivity expert in other national media, including USA Today and National Public Radio.

She is the founder of Morgan Seminar Group in San Jose, California. Since 1980, Rebecca has traveled nationally to work with some of the nation's best organizations. These include Stanford University, Macy's, Apple, Hewlett-Packard, Royal Cruise Lines, and even the Internal Revenue Service.

Rebecca has authored four popular books:

• TurboTime: Maximizing Your Results through Technology,
• Life's Lessons: Insights and Information for a Richer Life, and the two best sellers,
• Professional Selling, and
• Calming Upset Customers

She's co-authored several others:

• Inspiring Others to Win,
• Best Practices in Customer Service, and
• Speaking Successfully: 1001 Tips for Thriving in the Speaking Business

Her books have been published in 8 languages.

She is only the fifteenth person in the world to earn both the designations of Certified Speaking Professional, as well as the Certified Management Consultant.

www.RebeccaMorgan.com