Guest Expert:

Chris Clark-Epstein, CSP   (About Chris)

The Program:

Everyone knows that speakers have to have Web sites. Do you know what should be on your Web site to profit from your visitors? If content is king in the world of e-commerce, what's the content that will help speakers book business, sell product, and establish expertise? Join Chris Clarke-Epstein, CSP as she shares her research into what makes a speaker's Web site work as a marketing tool.

You will learn:

• How to identify the different groups that you want to visit your site and what they want to find there
• How content on a Web site differs from content in print
• How you can gather data, create speech material, and enhance your credibility while you sleep
• How your Web site policies can make or break repeat visitors
• How to invest your ongoing Web site development time wisely
• Three simple things you can add to your site that will increase traffic every time you speak

About our guest expert:

Chris Clarke-Epstein, CSP is fascinated by how technology works for speakers. In fact, she has studied the relationship between what Web sites can and can't do for speakers and what speakers think they can and can't do for their marketing efforts and loves to talk about the differences. Chris is the immediate past president of NSA and led NSA's Knowledge Management initiative during her year as president.

www.chrisclarke-epstein.com