Subscribe

Privacy

Guest Expert:

Chris Clarke-Epstein, CSP   (About Chris)

How to order the recording:

(Pricing)

The Program:

Everyone knows that speakers have to have websites. Do you know what should be on your website to profit from your visitors? If content is king in the world of e-commerce, what’s the content that will help speakers book business, sell product, and establish expertise? Join Chris Clarke-Epstein, CSP as she shares her research into what makes a speaker’s website work as a marketing tool.

You will learn:

• How to identify the different groups that you want to visit your site and what they want to find there
• How content on a website differs from content in print
• How you can gather data, create speech material, and enhance your credibility while you sleep
• How your website policies can make or break repeat visitors
• How to invest your ongoing website development time wisely
• Three simple things you can add to your site that will increase traffic every time you speak

About our guest expert:

Chris Clarke-Epstein, CSP is fascinated by how technology works for speakers. In fact, she has studied the relationship between what websites can and can’t do for speakers and what speakers think they can and can’t do for their marketing efforts and loves to talk about the differences. Chris is a past president of NSA and led NSA’s Knowledge Management initiative during her year as president.

www.change101.com