Guest Expert:

Jerrold Jenkins   (About Jerry)

The Program:

Want to sell lots of books -- large-quantity, no-return sales made outside of the normal bookstore trade? Want to receive orders for tens of thousands of books to one company? Special Market Sales are perfect for many of the self-help and motivational titles published by professional speakers. Jerrold Jenkins will explain how to make special sales deals happen, through the use of creative thinking, intensive research, and diligent follow through.

You will learn:

• Today's hottest Special Market Sales book topics
• What criteria books need to meet to succeed in this market
• Effective pricing and discount strategies
• Why Special Market Sales marketing require patience and flexibility
• How to "step outside the box" to find ways to make the deal work

About our guest expert:

Jerrold Jenkins is Chairman and CEO of Jenkins Group, Inc., headquartered in Traverse City, Michigan. Jenkins Group specializes in custom book publishing for independent authors and corporations, as well as marketing books to special sales clients such as network marketing and corporate buyers. Jerry's co-authored books include: Inside the Bestsellers and Publish to Win: Smart Strategies to Sell More Books.

Jerry is known for delivering creative marketing solutions to public relation firms and Fortune 500 corporations. The company's success in utilizing books for the pharmaceutical and manufacturing industry has cultivated repeat business from many of the top corporations in the world. Jerry and his staff work strategically to create or customize the perfect corporate promotion according to the client's marketing needs.

His experience and reputation keep him in strong demand as a speaker and consultant. He has spoken at Mark Victor Hansen and Dottie Walters' renowned seminars, and has been keynote speaker for the National Speakers Association chapters of Florida, North Florida, and California. Over the past decade, Jerry has assisted hundreds of people (including 60 NSA members) with the publishing and marketing of their books.

www.bookpublishing.com