Guest Expert:

Dave Richardson, CSP   (About Dave)

The Program:

Would you like to have a book that customers stand in line to buy at the back of the room in quantities of 100 to 500? You know that product sales is the key to staying in this business, but you've always thought mass-appeal products were the way to sell lots of products. Be prepared to turn around your concepts, and create passive income that goes on and on and on. Dave has done this in his business and he'll share his secrets with you.

You will learn how to:

• Identify a unique niche within a niche that no one ever thought about, write a book, and make big bucks!
• Examine what the customer is really buying and integrate that into a product.
• Determine the best way to develop, promote, and present the product.
• Sell books to clients in quantities of 100 to give away to their customers.
• Create and sell your material to a client for their Web site.
• Sell that same book on Amazon and theme Web sites.

Additional resources for this seminar:

• Handout -- (Word format, 36K)
• Handout -- (PDF format, 66K)

About our guest expert:

Dave Richardson, CSP, is an international award-winning professional business presenter who brings twenty years of real-world sales and management experience to companies and aims his proven tactics, strategies, and best practices directly at the bottom line.

As a presenter, Dave shares his secrets for presenting and selling products with confidence, impact, and distinct closure that drives results. As an author, he has written over 400 trade journal articles representing 17 different industries. He has produced six, six-cassette training albums as well as manuals, books, videos, and other customized learning systems.

www.richspeaking.com