Guest Expert:

Susan Friedmann, CSP   (About Susan)

The Program:

Are you interested in growing bigger by acting smaller? Are you ready to take a quantum leap into success? This powerful teleseminar is loaded with practical, down-to-earth information and ideas (that work) to develop and implement a successful, unified niche marketing strategy for your speaking/training/consulting business. This session is valuable for experienced professionals ready to discover unexploited gaps in the market to grow their business, as well as the newer speaker poised on the brink of developing a niche marketing focus.

You will learn:

• 4 guidelines for mining your niche
• 3 essential ways to develop your niche
• 7 steps to creating a solid niche marketing strategy
• 5 important questions to ask to corner your market
• 6 common sense rules to keep developing your niche
• And plenty more

Additional resources for this seminar:

• Handout -- (PDF, 106K)

About our guest expert:

Susan Friedmann, CSP is a "how to" coach specializing in the tradeshow industry. She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows, and designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base.

Originally from London, England, Susan has been a consultant, speaker and author for over 20 years. Her extensive experience in the tradeshow industry has allowed her to work with several hundred companies representing more than 30 different industries in the U.S., Mexico and Europe. She is also a regular contributing editor to numerous professional and trade publications.

Susan is an active member of the National Speakers Association, certified teleclass leader, former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter.

www.thetradeshowcoach.com