Guest Expert:

Michael Lee, CSP   (About Michael)

The Program:

Have you thought it would be good marketing to host your own radio show? Then you'd have tons of listeners who would buy your products and services. But where do you start? What do you need to know before jumping in? Former national radio talk show host Michael Lee will walk you through key do's and don'ts.

You will learn:

• The questions to ask yourself to determine if you should produce a radio show
• What goes into creating a show
• The cost of producing a radio show and how you can cut production costs
• Various ways to fund your show
• Key considerations before moving forward
• What to do to get started

Additional resources for this seminar:

• Handout -- (PDF, 20K)

About our guest expert:

Michael Lee, CSP has been a producer for ABC Television for three years and a producer/host for a public broadcasting TV station. He was the host of "Minding Your Business" on Talk America Network, which was syndicated on nearly 70 stations across America and on the Internet. Currently, he is a professional speaker on diversity.

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