Guest Expert:

Lorna Riley, CSP   (About Lorna)

The Program:

How do you take a one-event inquiry or booking and multiply your fee by adding other services? How can you partner with others to create longer-lasting solutions with clients? How can you provide ongoing income streams through consumable products? Lorna is a master at spinning a four-figure engagement into a six-figure long-term contract.

Learn how to:

• Ask the right questions in a client meeting to turn one program into multiples
• Find and partner with key resources who complement your offerings
• Get paid for matching your resource partners with the client
• Create consumable products that help your clients even when you aren't there

About our guest expert:

Lorna Riley, CSP, is president of the American Training Association. She has created of over 60 skill development programs, and is considered one of the elite sales and productivity speakers in the country. Lorna draws upon her diverse career background in sales, teaching, and management to create innovative, humorous, interactive, high-level customized programs. Repeat performances are her forte and testimony to those who say she is the most inspiring, dynamic, and bottom-line speaker they've heard.

www.LornaRiley.com