Guest Expert:

Charlie Hawkins   (About Charlie)

The Program:

Looking for ways to build long-term relationships vs. giving a one-off keynote? Thinking of adding "facilitation" to your list of services? Attend this session to fully understand what is needed and expected of someone in this role. We will explore how you can -- and if you should -- offer facilitation as a resource for your clients. We'll explore differences between speaking and facilitation, and venues for learning and practicing facilitation skills.

You will learn:

• How to use facilitation as a major strategy for building long-term client value
• The differences between speaking, training and facilitation
• Where and how facilitation is purchased in most organizations
• What are the basic skills of facilitation -- and what you need to know (and be able to do) before you call yourself a facilitator
• How and where you can learn and hone your facilitation skills
• About specialized facilitation, or how to avoid getting in over your head

About our guest expert:

Charlie Hawkins, MBA, was trained as a facilitator early in his corporate career (P&G, Mennen, Dr Pepper) and established a consulting practice centered on facilitation in 1989. He has been associated with some of the most innovative products and marketing concepts of our time, including Bounty Towels, Kudos granola bars, and the memorable "Be A Pepper" campaign. His company, Seahawk Associates, works with organizations who want to plan well, think big and talk straight. Seahawk's services include facilitation for strategic planning, new products, and marketing positioning; and training to improve communication and facilitation skills. He is the author of the book First Aid for Meetings and the audio program Turn On the Idea Machine.

www.charliehawkins.com