Guest Expert:

Scott McKain, CPAE   (About Scott)

How to order the recording:

(Pricing)

The Program:

It's tough enough to position your speaking business for success, but what if you need to RE-position to take your career to a higher level? For well over a decade, Scott was a "motivational humorist" -- one good enough to earn the CPAE. However, in the past few years, he has strategically repositioned himself as a "businessperson who speaks" to attain significantly higher fees, land a major book contract and sign six-figure consulting contracts -- not to mention becoming the Vice Chairman of one of America's fastest-growing public companies.

You will learn:

• How to know when it is time to reposition
• The steps for repositioning
• The role of products, promotion and publicity in repositioning
• The value of truly becoming an "expert who speaks"
• Why authorship is so vital to repositioning
• The greatest difficulties and stumbling blocks to repositioning
• How to know when you should not reposition
• ... and more!

About our guest expert:

Scott McKain is Vice Chairman of Obsidian Enterprises (NASDAQ: OTC: OBSD) and Durham Capital Corporation. He is a member of the Board of Advisors of the parent company of the world-famous National Lampoon (NASDAQ: OTC: NLPN).

His new business book All Business is Show Business: Strategies for Earning Standing Ovations from Customers and Employees reached the #1 spot on Amazon.com's list of business best-sellers. It is available online and at bookstores nationally.

Scott is a member of the CPAE Professional Speakers Hall of Fame -- and of Speakers Roundtable, an elite group of twenty of the nation's top business speakers.

www.ScottMcKain.com