Guest Expert:

Valerie Cade Lee, CSP   (About Valerie)

The Program:

You know you're passionate about your speaking/training/consulting business, but some parts are draining. How can you discern which parts you have "juice" for and which you don't? How can you do more of the former and less of the latter without losing business? How can you know if the marketplace will buy what you want to do? And finally, how do you find and go after those who will pay you handsomely to do only the parts you are passionate about? Valerie will take you through her step-by-step process to tightly distinguish the parts of your business you love, and how to make the most profits from doing them.

You will learn how to:

• Identify the parts of your business that give you the most joy, and what to do about the other pieces.
• Draft your blueprint to move to the next level, no matter where you are at.
• Create clear, manageable focus in order to create value, now!
• Determine what the marketplace values now, and how you fit in.

Additional resources for this seminar:

• Handout -- (PDF, 120K)

About our guest expert:

As CEO of one of Canada's largest training companies in Canada for 10 years, Valerie Cade Lee, CSP understands what how to create passion and realistic marketing plans in order to propel one's speaking career.

Valerie has had considerable success both as a speaker and as a business consultant. She was instrumental in turning around 2 near bankruptcy businesses to over 1 million dollars profit; one sale at a time. She fundraised over 1 million dollars for Canada's second oldest sports club in her role as Marketing Director in 6 months, with no budget.

In 2002, she was the National President of the Canadian Association of Professional Speakers. (CAPS)

Valerie was one of the first females in Canada to have earned the Certified Speaking Professional designation, the highest earned speaking designation, with only 400 recipients worldwide.

Valerie is known for her solid business acumen and discernment in solving complex business problems with a blend of humor and inspiration. Her Simply World Class Professional Speaking CD album is a bestseller in Canada because Valerie knows what it takes in order to succeed in this business.

www.performancecurve.com