SpeakerNet News Teleseminars
Increase Your Income by Using Direct Mail
to Sell Your Products and Services
Guest Expert:
Stephen Tweed, CSP
(About Stephen)
How to order the recording:
The Program:
Perhaps you’ve had good results with an e-marketing campaign. But you want to reach people in a less-temporary manner or reach people for whom you don’t have email addresses. It’s time to consider using a high-payoff method: snail-mail direct marketing. When you learn the nuances of this proven process, you’ll get much better results than an email-only campaign for many products/services.
In the past, Stephen shifted his business from being a “consultant who speaks,” to being CEO of a company with seven different specific revenue streams. In order to promote their growing revenue streams, Stephen and his son, Jason, launched an agressive electronic marketing program using their website and electronic newsletters. Yet they recognized they were missing a great opportunity in their 3500-member mailing list. They went back to using direct mail and doubled their teleseminar registrations. They also use direct mail to sell speaking engagements, public seminars, and consulting engagements.
Don’t miss this opportunity to increase your income. Join Stephen and Jason Tweed for this interactive discussion of how to use direct mail in coordination with other marketing techniques to grow your business and raise your revenue.
You will learn:
- Defining your highest-payoff target markets
- Building your best prospect database
- Renting mailing lists: when and when not to
- Designing your direct mail campaign for maximum payoff
- Writing, designing, printing and mailing your direct mail piece in the most time- and cost-effective manner.
- Measuring the results of your marketing efforts to determine the best method
Additional resources for this seminar:
- Handout -- (PDF)
About our guest expert:
Stephen Tweed, CSP, 2002–2003 NSA President has some experience that will help you make more money. In 2004, he’ll generate more than $100,000 in net revenue just from teleseminars. He’s also getting speaking engagements from his telesminar clients.
Stephen Tweed has been a full-time speaker, author and consultant for more than 20 years. Over that time he has continued to sharpen his focus, both on the market segments he serves, and on the expertise he has developed as a healthcare strategist. He has started three companies and profitably sold two of them. He is the author of three books, including Strategic Focus: A Gameplan for Developing Competitive Advantage.
Today, Stephen and his wife, Elizabeth Jeffries, CSP, CPAE have a highly successful speaking business that is focused on three segments of the healthcare industry. They have narrowed their list of topics to position themselves as experts who speak professionally. More importantly, they have built a balanced lifestyle that enables them to work less, play more, spend more time together, spend more time with family, serve their church, and give themselves away as volunteers in their community.
SpeakerNet News is produced by Rebecca Morgan and Ken Braly. It is not affiliated with the National Speakers Association. Send comments or suggestions