Guest Expert:

Jane Atkinson   (About Jane)

How to order the recording:

  View a sample (PDF)

(Pricing)

Additional resources for this seminar:

• Handout -- (PDF, 72K)

The Program:

Is your name known for one thing with your clients and prospects? Are you getting all of the business you want? If not, your positioning may be confusing your prospects and losing you business!

Join us as Jane walks you through a 6-step process for honing your area of expertise. You'll learn the benefits of "picking your lane," and how to reposition your marketing once you've made this all-important decision.

Many speakers take years to hone their expertise -- you'll invest one hour and have the tools to take your business to a new level.

You will learn how to:

• Focus your marketing efforts and stop spinning your wheels
• Establish more credibility with your clients and prospects
• Do more of what you love and less of what you're "good at"
• Increase your fees and fill your calendar

More about our guest expert:

Jane Atkinson has been helping speakers double their business annually for more than a decade. As an agent for speakers she has represented CSP/CPAE's Vince Poscente, Joe Calloway and Peter Legge, as well as celebrities like Sugar Ray Leonard. As former Vice President of International Speakers Bureau, Jane has seen marketing materials of all types - the good, the bad and the ugly! Her new book, The Wealthy Speaker: Your Proven Formula for Building a Successful Speaking Business is coming out in November 2005.

"Jane Atkinson 'gets it.' She is the best speaking career coach in the business. I'm not saying she's one of the best. I'm saying she's the best, period." --Joe Calloway, CSP, CPAE

www.speakerlauncher.com