Guest Expert:

Rick Frishman   (About Rick)

How to order the recording:

(Pricing)

The Program:

You want to promote your products or services but don't have a ton of money to spend. You want the most bang for your buck. So should you do it yourself or hire a publicist? What can you do yourself without mortgaging the farm and spending lots of time? Rick will share simple techniques for getting the most from your publicity efforts. If you want to start getting the media coverage you deserve, don't miss this session!

You will learn:

• The simplest route to the most media coverage
• Designing a press release that will generate results and get the media to call you
• Understanding the pluses and minuses of radio, TV and other media sources
• How to create a press kit that will get you noticed and get you coverage
• When to consider hiring a PR firm and what questions to ask
• Understanding the differences between retainers and "pay for placement" PR and why it's important to you

More about our guest expert:

Rick Frishman, president of Planned Television Arts since 1982, is the driving force behind PTA's exceptional growth. In 1993 PTA merged with Ruder Finn, and Rick serves as an executive vice president at Ruder Finn. While supervising PTA's success, he has remained one of the most powerful and energetic publicists in the media industry. Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Bill Moyers, Richard Preston, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Dershowitz, Arnold Palmer, and Harvey Mackay.

Rick joined the company in 1976 after working as a producer at WOR-AM in New York City. He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications. Rick is a sought-after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.

Rick is the co-author of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books), as well as co-author of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars with Jay Conrad Levinson and Jill Lublin (Adams Media Corp).

www.PlannedTVArts.com