You’ve heard of colleagues bringing in copious new business from placing Google AdWords for their products and services. But if you’ve tried playing the AdWords game, you’ve probably seen the outgo can far outpace the income if you don't know how to make it work.
It’s not enough to have optimized your Web site — you need more to make those wanting your products/services find you. And while it may work for books, CDs and other information products, can it work to sell speaking, consulting and training?
Google AdWords is a revolution in advertising. Where else can you show your ad to the right prospects anywhere in the world and not even pay for the privilege until they visit your Web site? Where else can you test your marketing messages in minutes, and for pennies? Where else can you put your ad in front of hungry prospects actually searching for what you're offering?
But the AdWords learning curve can be frustrating. If you don’t know what you're doing, AdWords can drain your wallet faster than a new demo DVD. Join AdWords expert Howie Jacobson, PhD, author of AdWords for Dummies to discover best practices for choosing keywords, writing ads, setting up landing pages, and converting clicks to cash.
We promise no geek-speak! This program is designed for speakers, trainers and consultants who want to understand the strategy and tactics behind this tool, even if someone else implements. So have your VA, webmaster or teenager listen along with you.
You will learn:
- where to find the best keywords — and which ones to will cost you, big-time
- the three goals you need to set for your ad to be successful
- the single most important task of the page visitors will first see
- how to lay a sound foundation for your AdWords campaigns — to pay less for more customers
- how to set up and automate reporting to continually improve your results
- how to never overpay for an AdWords click
Howie Jacobson, PhD is the author of AdWords for Dummies, published by Wiley and available wherever fine books, cheesy calendars, and overpriced brownies are sold. Howie has been advising clients on profiting from AdWords since 2003, which is like 28 years in the real world. He has taught Internet marketing and sales strategy at Ken McCarthy’s System Seminar, Perry Marshall’s AdWords Seminar, the Glazer-Kennedy Inner Circle Peak Performers’ Meeting, and Vital Learning’s annual conference. He is the creator of “Leads into Gold,” a home-study course on direct marketing and lead generation, and is a co-creator of The System Seminar’s Smart Beginners Course.