You want people excited coming into your presentation, so you plan to have the “Rocky” theme blaring as they enter. But wait, can you do that? After all you bought the CD, so no problem, right? Wrong!
You play soft, soothing music during participants’ work time in your seminar. Enya is perfect, and you have the MP3 on your computer and your external speakers hooked up. Just hit “play,” right? Wrong.
Or you have a great, poignant moment in your talk where the lyrics from “Imagine” would be perfect. You don’t want to mess with licenses, so you decide to recite the lyrics, or have them on a slide so the audience can read along. No problem, right? Wrong.
You know music can shift the mood of an audience. The right song at the right time can inspire and motivate in ways beyond mere spoken words. But you want to use music effectively in your presentation — and do it legally.
You will learn to:
- enhance your presentation by employing Al’s techniques and ideas for using music
- understand how anyone, musical or not, can use music to enhance his/her presentation
- follow Al’s guide for the legal and ethical use of music in paid presentations
- understand the process of having original music created for your presentation
Al McCree is a professional speaker and a musical entrepreneur. As the latter, he owns and operates Musical Concepts Inc., a musical production company and Altissimo!, an independent recording label.