SpeakerNet News Teleseminars
How to Become
a Sought-After Corporate Spokesperson
Mary LoVerde and Mike Finn
How to order the recording:
As speakers, trainers, and consultants, you may come across spokesperson opportunities many times a year but fail to recognize them. They slip away — perhaps going to someone else who’s more astute about picking up the cues. Don’t let the next lucrative possibility pass you by.
The session will be rich with specific examples of what has worked and techniques to avoid. This is not about cold calling PR firms, but rather how to precisely position yourself so the client feels you “get it” and can’t live without you.
You will learn how to:
- capitalize on the opportunities by understanding what your role is and what you can do to close the deal
- articulate your established market and who else (what organization) needs to reach them
- expand way beyond the obvious
- bridge the gap from the client’s brand to how your ideas, products or core messages solves a problem for their market
- package your idea and make adapting your concepts easy for the client to understand and buy
More about our guest experts:
Mary LoVerde is a life balance strategist and best-selling author of three books. She Is currently the proud spokesperson for Pine Mountain Logs. She has also represented Yoplait, Ragu, Hershey, Tide, Febreeze, Reclast, Viactiv, The Better Sleep Council and Camp to Belong. She has extensive media experience, having appeared on the Oprah Winfrey Show four times, ABC World News Tonight, and 20/20, plus numerous TV satellite tours. Her ideas have been published worldwide including the three “most important” journals: The New England Journal of Medicine, The Wall Street Journal and the Ladies Home Journal.
Mike Finn is a senior account director, leading Chicago-based Integrated Marketing Solutions’ consumer and healthcare client work. With 16 years of marketing experience, he manages marketing strategy and planning as well as overseeing execution, including promotion, media relations, digital, experiential and advertising. Prior to joining IMS, Mike served at global director of integrated marketing for the Office Products Division of Newell Rubbermaid, a $6 billion consumer products company. Mike’s mantra is simple — find the marketing challenge (the single most important consumer behavior that must be reinforced or changed) and build innovative solutions to drive that behavior. “The most creative execution means nothing if it does not change consumer behavior.”