SpeakerNet News Teleseminars
Creating, Marketing and Selling
High-End Services and Programs
How to order the recording:
Additional resources for this seminar:
- Handout — (PDF)
Most speakers, consultants, coaches and other independent professionals would like to charge more for their services, but just raising prices won’t automatically take their practices to a higher level. What they need is to develop a whole new category of services or programs. These services have the potential to generate $100K or more in new business in a year.
Robert calls these “High-End, Outcome-Based Programs” (HEOB). He will explore how these kind of programs work and how you can fit them into your already successful business.
You will learn:
- How to create, structure and brand a high-end service to generate the maximum attention and interest.
- The most effective marketing strategy system for launching high-end services.
- The selling process that will convert the highest percentage of prospects for your program into paying clients.
Attend this teleclass if you are ready to take your business to the next level and offer high-end services and programs that will not only grow your business, but make a bigger impact with your clients.
More about our guest expert:
Robert Middleton has been helping independent professionals market their services with more impact and less struggle since 1984 (25 years!). Robert is a coach, consultant, writer, designer, speaker, and entrepreneur. He is the author of the online bestsellers “The InfoGuru Marketing Manual” and the “Web Site ToolKit.” The main way he works with clients now is through his “Action Plan Marketing Club” with over 600 members.