SpeakerNet News Teleseminars
Proving Your Worth:
Showing Your Presentation’s Value
to Increase Bookings and Fees
Chris Clarke-Epstein, CSP
How to order the recording:
Additional resources for this seminar:
- Handout — (PDF, 540K)
Do you know what ROI and ROA (Return on Attendance) actually mean in the meetings world? If a meeting planner asked you, “What do you do in your programs to ensure my ROI, and can you prove its effectiveness?” would you have an answer? Do you know how focusing on ROA can increase your bookings and income? After this session, you will have answers to all three questions.
More than ever, speakers are being asked to explain their content and methodologies, while justifying their fees. Increasingly, speaking the language of ROI and knowing how to deliver on an ROA promise will allow you to differentiate yourself in the marketplace. During this information-packed session, you’ll not only learn the ins and outs of the meeting industry version of ROI, you’ll also have the opportunity to see how ROA needs to be factored into your speaking content and your business processes.
As a bonus, when you purchase the recording, you’ll be sent a link to download the NSA White Paper “How Speakers Deliver Return on Attendance” written by Chris Clarke-Epstein, CSP.
By attending this session, you will:
- study the factors that impact whether participants actually use your content
- learn the success factors valued by C-level executives
- explore additional services you can add before, during, and after your programs that will add to the value of your work and increase the ROA of your programs
- develop your own ROA Plan of Action
More about our guest expert:
Chris Clarke-Epstein, CSP is a speaker, consultant, and author who works with leaders who want to lead more than they manage and teams who want to have fun while they’re learning to be more effective. Chris is a past president of NSA and led NSA’s Knowledge Management initiative during her year as president.